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Edplx Introduction To Business Branding Edplx
  • Duration / Course length: Upto 2 Hours Start now
  • Accredited in: UK
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

"Your brand is what other people say about you when you're not in the room" Jeff Bezoz

In order for your small business to succeed, stay in the market for an extended period, and gain customers' loyalty, it must be built and function as a brand, not as a product. People trust brands, excellent quality brands will become people's default purchasing option, therefore people will get used to going back and keeping buying repeatedly. You must shift your business strategy from a product- or service-oriented business to a brand-oriented, find your unique audience, match their personality, fulfill their desires, and deliver value.

For a small business to succeed it must connect with its audience on a personal level, Successful Brands understand the value of connecting through emotions, fulfilling People's desires. They adopt a unique personality and differentiate their products and ; Another factor in building a successful brand is to focus on establishing trust with your customers by providing high-value products, customer service, and combining it with a delightful ;

This course will help you understand the importance of branding and what you can do in your business to create a brand that people remember and they talk about.

Why choose Edplx?
  • Internationally recognised accredited qualification
  • Access to our free career advisors
  • Approved UK Learning Centre
  • 1 year accessibility to the course
  • Attain PDF or hardcopy certificate to show employers
  • Study at your own pace anywhere
  • Employer has access to certificate validation
  • Tutor Support available Monday-Friday
  • Invitation to job fairs
Course Curriculum

This Course will cover some of the following topics:-

INTRODUCTION
  •  Goals And 5 Steps To Building Your Successful Brand 
  •  What Is Branding? 
  •  Brand Experience Process 
  •  Assignment : Brand Experience Process 
  •  Price Competition Vs Branding Strategy 
  •  Article : Price Competition VS Branding Strategy Case Study 
BRANDING STRATEGY
  •  Deciding Your Brand Type 
  •  Designing Your Brand Strategy 
  •  Creating A Strong USP For A Specific Audience 
  •  Assignment : Study A Brand Strategy 
  •  Define Your Brand Vision And Mission 
  •  Communicate Through A Meaningful Story 
  •  Assignment : Define Your Brand USP, Mission And Story 
BRAND PERSONALITY
  •  Understanding Consumers' Desires And Needs 
  •  Creating A Strong Brand Personality 
  •  Brands Archetypes : 1. Innocent - 2. Explorer - 3. Sage 
  •  Brands Archetypes : 4. Hero - 5. Outlaw - 6. Caregiver 
  •  Brands Archetypes : 7. Magician - 8. Ruler - 9. Regular Brand 
  •  Brands Archetypes : 10. Creator - 11. Lover - 12. Jester 
VISUALS & DESIGN
  •  The Art Of Logo Design And Colors 
  •  The Art Of Brands Photography 
  •  Assignment : Design Your Brand Visuals 
  •  Putting It All Together : Case Study - Honest Tea 
THE END
  •  Bonus : 11 Core Principles For Creating Successful Brands
Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Who is this Course for

This course is suitable for: 
  • Upcoming Entrepreneurs who want to learn the basics of business branding 
  • Entrepreneurs who are starting a new small business 
  • Small business owners who want to transform from non-brand or product-oriented business into a recognized brand.
  • Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
Updated on 28 January, 2021

About Edplx

Edplx is a UK based talent driven company and global leader in online courses. We are proud of helping learners in attaining real qualifications and leading them to success. We offer award body accredited online courses recognised by respected companies and organisations giving you the career and network opportunity. We are proud to work alongside with world class Instructors and Professors providing the best of education. We are on a mission to help students have access to education from all parts of the world. We believe everyone should have the opportunity to study, learn and attain a career. We offer a variety of online courses that will help focus on the subjects our learners are interested in. We ensure our students are exposed to knowledge shared  by highly professional instructors around the globe which cannot be learned in books.

Why choose us?

  • Respectable London based company 
  • Internationally recognised accredited qualifications
  • Affordable courses for everyone
  • Access to our free career advisors
  • Monthly Prize draw entry for anyone who purchases a course
  • Over 95% pass rate
  • 1 year accessibility to the course
  • PDF or hardcopy certificate available to show employers 
  • Study at your own pace anywhere 
  • Employer has access to certificate validation 
  • Tutor Support available
  • Invitation to future job fairs
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