Graphic Design Business Basics

Course details

Transform your graphic design talents into your very own business. Build your brand, find clients and get the practical skills you need to grow your venture from the ground up.

Graphic designer, content creator and entrepreneur Tom Cargill will guide you through how to start your own graphic design business and lead it to success.
Get the skills you need to launch your business by discovering how to:

Create a graphic design business plan, build your brand's identity and set realistic goals
Establish your brand, get copyright advice, website tips and ways to refine your content
Sell your skills using both free and paid advertising content
Market yourself by unleashing the power of social media
Find and land clients and then keep them coming back for more

Course overview:

Module 1: Introduction
Meet Tom: Graphic designer, entrepreneur, and YouTuber
Course overview
Understanding the value of your skills and how to sell them
The top tips for developing your skills over your career
Financial awareness: What you need to know before you get started

Module 2: How to Build Your Business Plan
What is a business plan?
Critical mistakes early on and how to avoid them
The importance of setting realistic business goals
How to create goals to ensure success
The psychology of goals - how to make them work for you

Module 3: How to Build Your Brand
How to create a comprehensive brand identity
The legalities of building a brand
Should you use social media or a privately owned website?
What your website needs to succeed
Refining your content to gain, and keep, clients

Module 4: Marketing Yourself Like a Professional
Why is marketing so important?
Paid vs free marketing: Which should you use?
Unleashing the power of social media
Choosing the right social media artwork
Are business cards obsolete these days?

Module 5: Working With Clients
A complete guide to business etiquette
What documents do you need for your graphic design business?
Dealing with rejection, and learning from it
Gaining repeat clients
Thank you, and here's to success

  Updated on 01 June, 2021