Google Ads Adwords PPC 2023

Course details

This comprehensive course is designed to take you from a beginner to an expert in utilizing Google Ads (formerly known as Google AdWords) for pay-per-click (PPC) advertising. Whether you are an entrepreneur, marketer, or business owner, understanding Google Ads is essential for driving targeted traffic and achieving your advertising goals. This course will provide you with the knowledge and skills to create effective campaigns, optimize your ads, and maximize your return on investment (ROI).
Lecture 1: Introduction In this introductory lecture, you will gain a solid understanding of Google Ads and its importance in online advertising. You will learn about the key concepts and terminology used in Google Ads, as well as the benefits it offers for businesses. This lecture will lay the foundation for your journey towards becoming an expert in Google Ads.
Lecture 2: Getting Started In this lecture, you will learn how to set up your Google Ads account and navigate the platform's interface. You will discover the various campaign types available and understand how to choose the most suitable one for your specific advertising objectives. Additionally, you will explore the targeting options, budgeting strategies, and ad formats to create compelling ads.
Lecture 3: Conversion Tracking Conversion tracking is vital for measuring the effectiveness of your Google Ads campaigns. In this lecture, you will delve into the concept of conversion tracking and learn how to set it up properly. You will explore different conversion actions, such as form submissions, purchases, or newsletter sign-ups, and understand how to track and optimize them for better campaign performance.
Lecture 4: The Search Network The Search Network is a powerful advertising platform within Google Ads that allows you to display your ads to users actively searching for relevant keywords. In this lecture, you will learn how to conduct keyword research and create well-structured search campaigns. You will explore ad groups, ad extensions, and ad copywriting techniques to improve your click-through rates (CTR) and ad relevancy.
Lecture 5: The Display Network The Display Network provides an extensive reach for your ads across various websites and apps. In this lecture, you will discover how to create visually appealing display ads using Google's ad builder tools or custom designs. You will learn about targeting options, contextual targeting, and placement targeting to effectively reach your target audience. Furthermore, you will explore strategies to optimize your display campaigns for maximum conversions and brand exposure.
By the end of this course, you will have gained the necessary skills to create, manage, and optimize successful Google Ads campaigns. Whether you aim to generate leads, drive sales, or increase brand awareness, this course will empower you to make informed decisions and achieve your advertising goals using Google Ads.
  Updated on 22 May, 2023 - Read Less