Email Marketing For Professionals

Course details

For business owners, email lists can yield dramatic rewards. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?

Set default price markups based on your suppliers' prices. See how much you'll earn on each product before you add it to your store.

Create product pages that fit your brand. Attract customers with engaging item descriptions and images of product variants.

Import products to your Wix online store, including details and image options from the supplier. Your products
continually update with the supplier's pricing and inventory.

First, it's direct, meaning that every person on your list receives an email the same way that they'd receive a piece of mail. It's much different than finding a piece of content in a newsfeed, even if it's personalized.

Second, email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
Third, it's highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It's also incredibly inexpensive and well documented by email marketing experts.

The Secret to a Great Campaign: A Great List
However, you can't just start emailing people randomly and expect to see great results.

The best campaigns start with the best lists, so building a targeted email list should be your number one priority. Even great email campaigns, with brilliant design, engaging copies, and unique value propositions can fall short if your list isn't in order.

You should have three main priorities for building a quality list. In order, these are:

• Quality. You want real information from real people who check their email frequently.
• Relevance. These people should be genuinely interested in your brand and industry.
• Volume. If the first two priorities are squared away, you can start focusing on quantity.

Accept orders from customers and review purchase details. Get tracking numbers from your suppliers and stay updated on the fulfillment status of each order.

What will students learn in this course?

• The concepts of email marketing
• Using capture pages and funnels for leads
• Creating email lists
• Email copywriting
• Email deliverability
• Email automation

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction
• Downloadable Resource

The Concepts of Email Marketing

• Introduction
• Rules of Email Marketing
• Types of Email Marketing Campaigns
• 10 Email Marketing Terms Every Marketer Should Know
• The Importance of List Cleaning and Segmentation Tags
• Tips for Building Responsive Email Marketing List

Using Capture Pages and Funnels for Leads

• Introduction
• Lead Capture Pages in Email Marketing
• Sales Funnel in Email Marketing
• Getting Leads from Facebook
• Types of Landing Pages
• Types of Online Sales Funnels

Creating Email Lists

• Introduction
• What Makes an Email List Valuable?
• What is A Double Opt-In Email List and Why is It important?
• How eBooks Help Generate Leads
• How to Generate More Leads with Your Video Marketing
• Easy Ideas for Lead-Generating Content Marketing

Email Copywriting

• Introduction
• Email Copywriting Tips
• Ways to Make People Actually Read Your Email
• Ways to Make Your Emails More Engaging
• Turn Email Marketing Prospects into Loyal Customers
• Tips for Writing Email Marketing Copy that Converts

Email Deliverability

• Introduction
• Best Practices for Email Deliverability
• How to Improve Your Email Deliverability
• Blueprints for Email Copywriting
• 7 Tips to Improve Email Deliverability
• How to Test Your Email Deliverability

Email Automation

• Introduction
• What is Email Automation
• What is an Email Marketing Autoresponder?
• Awesome Email Marketing Campaigns
• Automated Email Sequences
• Using Tags to Gaining Insight

Conclusion

• Conclusion

Benefits

Edplx has connections and great business relationships with respectable companies within the job industry. This plays an important role in assisting all our students searching for internships, apprenticeships and part/full time jobs. We also provide all our students with the opportunities to speak to our talented career advisors and experts. You will also be invited to career fairs to give you the chance to present yourself to potential employers, once you sign up for it.

Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Who is this Course for

Email marketing is the point of digital marketing, but it's a very important part of building a relationship with customers once they've purchased a product from you, therefore, this course is for entrepreneurs to help them improve and increase sales online in an ecommerce store.
  Updated on 31 January, 2023