Digital Marketing For Luxury Brands

Course details

This tailored program will go through how can Luxury Brands embrace social media by using the right channels, strategies, and techniques. The course will also cover the eCommerce and online store structure and performance; and the essentials of creating a winning and professional online store for luxury ;

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for the Luxury Brand

• Create an effective digital marketing strategy for the company or the brand
• Budget planning strategy and implementation
• Plan successful digital marketing campaigns
• Content Calendar Strategy & Tools

MODULE 2

A Guide to Content Marketing for the Luxury Brands

• Create a content marketing strategy that increases sales and conversions
• Prepare an effective social media content calendar
• Create successful content while meeting the brand image and guidelines
• Optimize the designs and creatives that suit the brands
• Posting strategy & frequency
• Points to be considered while creating luxury content
• Case studies and live examples

MODULE 3

Facebook for Luxury Brands

• Facebook Pages – The essentials
• Facebook Content Types & Best Practices that suit the Luxurious world
• Optimize the page and its content while using keywords related to Luxury for the search ranking
• Content the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics

Facebook Business Manager

• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Creating Catalogs & Shops
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential traffic and sales
• Understanding how ads work for Luxury Brands
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

Instagram for Luxury Brands

• Build a professional Instagram profile for the brand
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights tailored for the Luxury Brands
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices to engage with the followers
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 5

LinkedIn Marketing

• Create a professional LinkedIn company page for the brand
• LinkedIn content strategy & best practices
• Optimize the content for the SEO to increase visibility on the search results
• Tips & Tools including the best time to post online and analytics
• Top LinkedIn mistakes to avoid
• B2C Marketing Strategies on LinkedIn related to Luxury Lifestyle
• LinkedIn advertising - Create effective ads to generate leads and conversions
• LinkedIn Ad targeting details (target by job title, company, education ...)
• Personalized ad messages on LinkedIn
• Improve business exposure in LinkedIn to increase revenue potential for the business

MODULE 6

Branding your Channel on YouTube

• Creating Your Own YouTube Channel
• An introduction to YouTube policies & guidelines
• How to optimize YouTube channels and videos for the search engine
• How to run YouTube monetization and earn money
• How to post runaways, editorials, campaign videos on YouTube
• Youtube Ads - Types & Implementation
• Engage users by adding different elements to the video (Cards, End-Screens, etc.)
• Marketing & Ads to get more views
• Advanced tips and tricks to improve your YouTube Channel
• Highlights on creating effective YouTube ads from Google Ads
• Improve business exposure on YouTube
• How to post runaways, editorials, campaign videos on YouTube
• How to optimize YouTube channels and videos for the search engine
• How to run YouTube monetization and earn money
• Youtube Ads - Types & Implementation

MODULE 7

E-Commerce | Building your online store

• eCommerce Overview
• Building a successful website to attract the target audience
• How to create the structure of different website pages
• Features, and add-on for sales optimization
• Case studies
• Hands-on practices

MODULE 8

Search Engine Optimization SEO

• How search engines work
• Keyword research strategy & tips related to the luxury brands
• How to improve the ranking of the brand's website on the search engines among all competitors
• Create an SEO-friendly website using keywords that describe the related company or brand
• SEO tools
• Case studies and hands-on practices

MODULE 9

Google AdWords SEM

• Understanding the dashboard
• Creating effective Google Ads campaigns
• (Search, Display, YouTube & Shopping Ads)
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 10

Google Analytics

• Setting up the platform to analyze the traffic on the brand's website 
• Understanding the Analytics Dashboard
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 11

Email Marketing

• Sending sales-driven and professional newsletters for the brand's updates, sales, greetings, and more.
• Import the available Database 
• Email design guidance
• Schedule a campaign ahead of time 
• Target your email database on the social media channels 
• Newsletter Reports

Updated on 10 May, 2022