Digital Marketing For Forex

Course details

Our Tailored Digital Marketing Training for Forex companies will cover all the steps any FX brokerage firm should take into action to excel online. From building the brand, launching ads with the goal of getting effective leads and conversions, improving the Forex Trading website’s user experience using the best practices in SEO, and reaching the target with newsletters, everything will be provided within our practical training.

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for Forex

• Create an effective digital marketing strategy that suits the Forex sector
• Budget planning strategy and implementation to reach the right target market 
• Plan successful digital marketing campaigns to get leads and conversions
• Content Calendar Strategy & Tools

MODULE 2

Content Marketing tailored for Forex

• Create a content marketing strategy that gets the company effective conversions and leads
• Prepare an effective social media content calendar
• Create successful content while meeting the Forex guidelines
• Optimize the designs to suit the field
• Posting strategy & frequency
• Points to be considered while creating Forex content
• Case studies and live examples

MODULE 3

Facebook for Forex

• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices that suit Forex
• Optimize the page and its content while using keywords related to Forex for the search ranking
• Link the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics
• Facebook Business Manager
• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Creating Catalogs & Shops
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential leads and conversions
• Understanding how ads work for Forex
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

Instagram Strategy for Forex

• Build a professional Instagram profile for the Forex company
• Instagram content best practices
• Grow your account without buying fake likes
• Daily stories & highlights on Forex updates
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices to engage with the followers
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 5

LinkedIn Marketing
 

• Best Strategies for FX Companies
• Create a professional LinkedIn company page for the Forex company
• LinkedIn content strategy & best practices
• Optimize the content using Forex-related keywords for the SEO to increase visibility on the search results
• Tips & Tools including the best time to post online and analytics
• Top LinkedIn mistakes to avoid
• B2C Marketing Strategies on LinkedIn related to Forex
• LinkedIn advertising - Create effective ads to generate leads and conversions
• LinkedIn Ad targeting details (target by job title, company, education ...)
• Personalized ad messages on LinkedIn
• Improve business exposure in LinkedIn to increase revenue potential for the business

MODULE 6

Search Engine Optimization SEO

• How search engines work
• Keyword research strategy & tips related to Forex 
• How to improve the ranking of the brand's website on the search engines among all competitors
• Create an SEO-friendly website using keywords related to Forex
• SEO tools
• Case studies and hands-on practices

MODULE 7

Google AdWords SEM

• Understanding the dashboard
• Creating effective Google Ads campaigns to reach Forex traders (Search, Display, & YouTube Ads)
• Campaigns optimization
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 8

Google Analytics

• Setting up the platform to analyze the traffic on the Forex website
• Understanding the Analytics Dashboard
• Audience Insights
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 9

Email Marketing
 

• Forex Lead Generation Campaign
• Sending sales-driven and professional newsletters on the Forex updates, greetings, and more.
• Import the available Database 
• Email design guidance
• Schedule a campaign ahead of time 
• Target your email database on the social media channels 
• Newsletter Reports

Updated on 10 May, 2022