Digital Marketing For F&B & Hotels

Course details

In this tailored program, we will be providing Strategies to implement on Social Media (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google ;So if you haven't already, now is the time to boost your digital marketing plan and ensure your strategy is ahead of the curve.

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for F&B and Hotels

• Create an effective digital marketing strategy for the restaurant or Hotel 
• Budget planning strategy and implementation
• Plan successful digital marketing campaigns
• Content Calendar Strategy & Tools

MODULE 2

A Guide to Content Marketing for F&B sector

• Create a content marketing strategy that increases sales, conversions and leads
• Prepare an effective social media content calendar
• Create successful content while meeting the brand image and guidelines
• Optimize the designs and creatives that suit the hotel or restaurant 
• Posting strategy & frequency
• Case studies and live examples

MODULE 3

Facebook for the F&B sector

• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices that suit the F&B sector
• Optimize the page and its content while using keywords related to the field for the search ranking
• Content the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics

Facebook Business Manager

• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Creating Catalogs & Shops
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential traffic and sales
• Understanding how ads work for F&B sector
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

Instagram for F&B & Hotels

• Build a professional Instagram profile for F&B
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights tailored for the F&B
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices to engage with the followers
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 5

Search Engine Optimization (SEO)

• Search Types: Organic, Local, and Paid Search
• How search engines work
• Optimize your collection and product pages to increase the website ranking on Google
• An understanding of Search Engine Optimization
• Keyword Research strategy and tools
• Content Development using the Keyword strategy 
• How to Make a Google-friendly content
• - Site Structure
• - META Description & META Keywords
• - Domain Name & URL Structure
• - Website Navigation & Internal Links
• Inbound links strategy and tips

MODULE 6

Google AdWords

• Understanding the dashboard
• Creating effective Google Ads campaigns
• (Search, Display, YouTube & Shopping Ads)
• Campaigns optimization
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 7

Google Analytics

• Setting up the platform to analyze the traffic on the brand's website 
• Understanding the Analytics Dashboard
• Audience Insights
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 8

Industry Newsletters

• Sending sales-driven and professional newsletters for the brand's updates, sales, greetings, and more.
• Import the available Database 
• Email design guidance
• Schedule a campaign ahead of time 
• Target your email database on the social media channels 
• Newsletter Reports

Updated on 10 May, 2022