Digital-Marketing For Coaches & Trainers: Full Certification

Course details

Learn Proven Digital Marketing Strategies For Coaches And Build Your Own Online Coaching Business

In this course I'm going to show you strategies I have used to build a successful coaching business that generates both active income from my coaching students as well as passive income from my digital products.

Digital marketing & social media marketing strategies we will talk about:

• Email Marketing
• Facebook
• Youtube
• Social Media Marketing
• Video Marketing
• Wordpress
• Landing Pages
• Lead Magnets
• Seo (Search Engine Optimization)

...all tailored to your needs as a professional coach

To save you a lot of time and trouble I created this course as a complete program to teach you everything there is to know about what works and what doesn't.

I will show you exactly which platforms and marketing channels bring the best results and how to set up your coaching funnel to get new clients and sell products fast. My marketing strategy is very simple and can be summarized in three steps that I will take you through.

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction 

Designing Your Coaching Offer & Finding Your Niche

• The Different Coaching Business Models Explained
• The Secret: You Are The Product 
• Creating Your Ideal Coaching Persona 
• How To Understand Your Client's Pain Points 
• How To Find Your Coaching Niche 
• Defining your coaching offer 
• Describing your coaching offer 
• Structuring & differentiating your coaching offer 

Your Marketing Game Plan

• Digital Marketing Game Plan 
• How To Set Smart Marketing Goals 
• How To Craft A Strong Marketing Message 
• How To Choose The Right Marketing Channel 
• Email Marketing For Coaches

Email Marketing Introduction 

• How To Build An Email List As A Coach 
• Automated vs Manual Email Campaigns 
• Your First Autoresponder Series 
• The Best Subject Lines For Higher Open Rates 
• How To Create An Effective Lead Magnet 

Wordpress For Coaches

• WordPress Introduction 
• How To Use WordPress As A Coach 
• How To Install WordPress 
• How To Create Your First Landing Page 
• How To Create A Thank You Page 

General Social Media Strategies

• Your Social Media Plan 
• Create Content Your Audience Will Thank You For 
• How To Create Content That Gets Shares 
• 10 Tactics To Get More Followers 
• More Ways To Get Shares & Likes 

Youtube Marketing As A Coach

• Starting A Youtube Channel As A Coach 
• How To Do Keyword Research The Right Way 
• My Youtube Content Strategy 
• More Youtube Marketing Tips 

Facebook

• The Pros and Cons Of Facebook Ads 
•  How To Set Up Your Lead Ads In Facebook 
•  Setting Up Your Facebook Pixel 
•  Using Pixel Conversions For Cheaper Lead Ads 

Bonus: Personal Branding

•  Personal Branding Intro 
•  Building A Personal Brand
•  Why Authenticity Is Key 
•  Coming Up With A Website Name 
•  Your Value Proposition 
•  Designing A Logo

Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Who is this Course for

This course is suitable for

• Life Coaches
• Health & Fitness Coaches
• Business Coaches
• Anyone wanting to become a professional coach

Updated on 01 February, 2023