Digital Marketing For B2B And IT

Course details

This tailored program offers a deep understanding of the key elements of building successful Digital Marketing campaigns for B2B and IT Companies using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking it to your website, and many more.

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for B2B And IT Companies

• Create an effective digital marketing strategy for the company
• Budget planning strategy and implementation
• Plan successful digital marketing campaigns
• Content Calendar Strategy & Tools

MODULE 2

A Guide to Content Marketing

• Create a content marketing strategy that increases sales and get leads
• Prepare an effective social media content calendar
• Create successful content while meeting the guideline
• Posting strategy & frequency
• Case studies and live examples

MODULE 3

Implement the business strategy on Facebook

• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices that suit the sector
• Optimize the page and its content while using keywords related to B2B and IT for the search ranking
• Content the Facebook Page to WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook Scheduling
• Insights & Analytics

Facebook Business Manager

• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential traffic and sales
• Understanding how ads work for the B2B sector
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

LinkedIn Marketing

• Create a professional LinkedIn company page for the company
• LinkedIn content strategy & best practices
• Optimize the content for the SEO to increase visibility on the search results
• Tips & Tools including the best time to post online and analytics
• Top LinkedIn mistakes to avoid
• B2C Marketing Strategies on LinkedIn related to B2B and IT
• LinkedIn advertising - Create effective ads to generate leads and conversions
• LinkedIn Ad targeting details (target by job title, company, education ...)
• Personalized ad messages on LinkedIn
• Improve business exposure in LinkedIn to increase revenue potential for the business

MODULE 5

Search Engine Optimization (SEO)

• Search Types: Organic, Local, and Paid Search
• How search engines work
• Website Optimization to increase the ranking on Google search
• An understanding of Search Engine Optimization
• Keyword Research strategy and tools
• Content Development using the Keyword strategy 
• How to Make a Google-friendly content
• - Site Structure
• - META Description & META Keywords
• - Domain Name & URL Structure
• - Website Navigation & Internal Links
• Inbound links strategy and tips

MODULE 5

Google AdWords

• Understanding the dashboard
• Creating effective Google Ads campaigns
• (Search, Display, YouTube Ads)
• Campaigns optimization
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 6

Google Analytics

• Setting up the platform to analyze the traffic on the copany's website 
• Understanding the Analytics Dashboard
• Audience Insights
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 7

Email Marketing

• Create Newsletter Templates for business updates, promotions & deals
• Setup & Send a newsletter to your clients and new prospective audiences
• Target the database on the social media channels

Updated on 10 May, 2022