Digital Marketing Certificate (Level 6)

Course details

Digital Marketing

Certificate of achievement in Digital Marketing Level 6. Additional CPD Accredited Certificate with 100 CPD points available with no extra study.

Endorsed Diploma Level 6 Digital Marketing Certificate of Achievement. This Digital Marketing Level 6 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the advanced Level 6 Digital Marketing Advanced Course introduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 6 Digital Marketing Diploma that could transform your career prospects!

Digital Marketing - Course Syllabus

This Digital Marketing Advanced Course Level 6 consists of the following units:

Unit 1 - What is Digital Marketing?
This unit covers the following key topics:

• What is Internet Marketing?
• Popular Strategies
• Affiliate Programs
• E-mail Marketing
• Using Social Media
• Search Engine Optimization (SEO)
• Plus more

Unit 2 - Social Media Marketing

This unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P's and Social Media
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• What's the Value?
• Building Your Community
• Using LinkedIn
• Setting Up Your Account
• Plus more

Unit 3 - Creating Digital Marketing Plan

This unit covers the following key topics:

• The Role of Internet Marketing
• The Marketing Cycle
• Making Our Way through the Marketing Process
• Extending Your Influence
• Plus more

Unit 4 - Using Google AdWords

This unit covers the following key topics:
Planning

• Define Your Ideal Customer
• Choosing Keywords
• Getting Good with Keywords
• Long Tail and Short Tail
• Understanding Ad Groups
• Plus more

Unit 5 - Creating a PPC Campaign

This unit covers the following key topics:

• Setting Your PPC Budget
• The Quality Score
• Quality Score Breakdown
• Increasing Your Score
• Plus more

Unit 6 - E-Mail Marketing

This unit covers the following key topics:

• A Cautionary Note
• Distribution Services
• Plus more

Unit 7 - Search Engine Optimization (SEO)

This unit covers the following key topics:

• What is SEO?
• Understanding Search
• The Search Engines
• Alternative Search
• Optimizing Keywords
• Monitoring Search Engine Ranking
• Plus more

Unit 8 - Brand Building through Digital Marketing

This unit covers the following key topics:

• What is Branding?
• What is a Brand?
• What is Social Media?
• The Rise of Social Media
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms
• Plus more

Unit 9 - Story Marketing for Small Businesses

This unit covers the following key topics:

• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative.
• Connecting with Customers
• Connecting with Customers
• Understanding Your Customers.
• Refining Your Brand
• Refining Your Brand
• Understanding Your Company
• Inventory of Key company Facts
• Strengthening Your Brand
• Building Your Story
• Plan for Success
• Your Story Board
• Writing Your Story
• Polishing Your Story
• Plus More

Unit 10 - Promoting a Marketing Webinar

This unit covers the following key topics:

• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.
• Marketing Webinars
• The Nine-Step Ideal Participant Profile Process
• What is a Lead Magnet?.
• Creating a Lead Magnet.
• What is Your Promotion Strategy?.
• Webinar Marketing Calendar
• Creating a Landing Page
• Plus More

Updated on 20 April, 2021