Copywriting: Learn Essential Skills

Course details

Are you a Blogger? A small business owner? A social media influencer? Do you want your writing to have a bigger impact? Do you want to get your message across more effectively? This course is for those who want to improve their copy-writing skills. Maybe you have to write emails and want to improve on the open rate? Or you are responsible for writing your own website and want to improve the content? Maybe your advertising is missing the mark and you need a better technique? or you want better user engagement on social media posts?

On this course, we look at examples of great copy. We look at headlines and taglines and the key messages that we're communicating with our audience. We look at brand values, and client briefs.

Why choose Edplx?

• Internationally recognised accredited qualification
• Access to our free career advisors
• Approved UK Learning Centre
• 1 year accessibility to the course
• Attain PDF or hardcopy certificate to show employers
• Study at your own pace anywhere
• Employer has access to certificate validation
• Tutor Support available Monday-Friday
• Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Introduction to the course and course tutor

• Introduction to the course
• Introduction to the course tutor
• Downloadable Resource

Copywriting

• What does a good copywriter do?
• Taglines
• Film Poster taglines
• Headlines
• Email Headlines
• Questions

The Brief

• The hook
• The Brief

The Message

• The Key Message
• Consistency is Key
• The Psychology of Copywriting
• Use the senses

Conclusion

• Conclusion and the Next Steps

Benefits

Edplx has connections and great business relationships with respectable companies within the job industry. This plays an important role in assisting all our students searching for internships, apprenticeships and part/full time jobs. We also provide all our students with the opportunities to speak to our talented career advisors and experts. You will also be invited to career fairs to give you the chance to present yourself to potential employers, once you sign up for it.

Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Who is this Course for

• Small business owners, bloggers, writers who want some hints and tips on how to improve their own copy

Updated on 31 January, 2023