Copywriting Beginner To Advance Edplx

Copywriting Beginner To Advance

Edplx

Price: USD 13
~~USD 280~~

Duration: Upto 4 Hours
Timings: Part Time, Flexible

Course details

The hardest thing about copywriting isn't knowing HOW to write. It's knowing WHAT to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

This module defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. It includes a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter.

It goes into great detail about the seven questions you must ask before you can write a great copy. We'll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy.

Why choose Edplx?

Internationally recognised accredited qualification
Access to our free career advisors
Approved UK Learning Centre
1 year accessibility to the course
Attain PDF or hardcopy certificate to show employers
Study at your own pace anywhere
Employer has access to certificate validation
Tutor Support available Monday-Friday
Invitation to job fairs

Course Curriculum

This Course will cover some of the following topics:-

Copywriting for Beginners Part 1 - Seven Questions

Copywriting Defined: Part 1
Copywriting Defined: Part 2
Types of Copywriting
Specialized Copywriting
Your Two Audiences for Copywriting
What kinds of promotional writing are not copywriting
To write great copy, ask seven questions
Q 1. What are you selling?
Q 2. Where are you selling?

And more

Copywriting for Beginners Part 2 - Headlines & Openings

Your Headline Must Do Only Two Things
How to Brainstorm Headline Ideas
Headline Writing Tips 1, 2, 3
Headline Writing Tips 4, 5, 6
Headline Writing Tips 7, 8, 9
Boost Email Open Rates with a Colon in Your Subject Line
Write Good Negative Headlines
Think Like a Search Engine to Write Better Headlines

And much more

Copywriting for Beginners Part 3 – Persuasion

Write with features and benefits
Overcome objections
Be Specific
Differentiate
Think Visually
Overcome doubts with testimonials
Get your testimonials right
Give your buyer a deadline
Offer a guarantee that hurts
Follow these five tips for better body copy
Why your copy needs an offer

And much more

Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Career Path

This training course will lead you to many different career opportunities, Here are few prospects:

Copywriter - £29,000
Proofreader - £23,312
Copyeditor - £24,147
Content Writer - £36,627

Updated on 31 January, 2023

Job roles this course is suitable for:

Content & Copy Coordinator , Copy Editor Intern , Senior Copy Writer Job , Copy Editor

About Edplx

Edplx is a UK based talent driven company and global leader in online courses. We are proud of helping learners in attaining real qualifications and leading them to success. We offer award body accredited online courses recognised by respected companies and organisations giving you the career and network opportunity. We are proud to work alongside with world class Instructors and Professors providing the best of education. We are on a mission to help students have access to education from all parts of the world. We believe everyone should have the opportunity to study, learn and attain a career. We offer a variety of online courses that will help focus on the subjects our learners are interested in. We ensure our students are exposed to knowledge shared by highly professional instructors around the globe which cannot be learned in books.

Why choose us?