Certification in Marketing Elegant Training Center
Course Outline
By the end of the course, participants will be able to:
The training course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It is of special value to marketing managers in firms, businesses, organizations, and institutions of all sizes and in all sectors.
Target Competencies
By the end of the course, participants will be able to:
- Define the marketing framework of a business organization
- Conduct marketing audits and analysis to better examine the micro and macro environments
- Combine best practices, tools, and models to implement an effective marketing and sales management system
- Develop strategies, initiatives, and programs to build and sustain a competitive market advantage
- Apply planning and the execution of advanced marketing strategies to enhance organizational results
The training course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It is of special value to marketing managers in firms, businesses, organizations, and institutions of all sizes and in all sectors.
Target Competencies
- Marketing planning
- Marketing audits
- Macro and microenvironments analysis
- Marketing communications
- Marketing research
- Principles of Marketing Management
- Consumer Behavior
- Marketing Strategy
- Social Marketing
- Marketing concepts
- Marketing management defined
- Evolution of the marketing concept
- Differences between marketing and selling
- Scope of marketing management
- Setting the scene: the marketing mix
- Using the 4Ps marketing mix model
- Marketing audit and planning
- Understanding the marketing environment
- Various marketing analysis techniques
- 'PEDSTLE' analysis
- 'SWOT' analysis
- The five forces model (M. Porter)
- Customer analysis
- Competitive analysis
- The marketing audits
- Marketing planning
- Market segmentation, targeting, and positioning
- Market segmentation defined
- Basis of market segmentation (B2C)
- Basis of market segmentation (B2B)
- Criteria for successful segmentation
- Market targeting
- Market positioning
- Steps in market segmentation, targeting, and positioning
- Marketing communication and campaigns
- Elements of the communication process
- Steps in creating a promotional campaign
This course is no longer available.
Price: USD 599
100% Money Back Guarantee
No questions asked refund With a goal of giving you a worry-free and secure enrollment experience, We offer a 24 hour money-back guarantee. Just send us a refund request via email within 24 hours after first class and we will refund 100% of your payment, no questions asked!
Instructor led live virtual classroom online. Classes may be individual or in group.
- Duration: Upto 15 Hours
Course details
Course OutlineBy the end of the course, participants will be able to:
- Define the marketing framework of a business organization
- Conduct marketing audits and analysis to better examine the micro and macro environments
- Combine best practices, tools, and models to implement an effective marketing and sales management system
- Develop strategies, initiatives, and programs to build and sustain a competitive market advantage
- Apply planning and the execution of advanced marketing strategies to enhance organizational results
The training course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It is of special value to marketing managers in firms, businesses, organizations, and institutions of all sizes and in all sectors.
Target Competencies
- Marketing planning
- Marketing audits
- Macro and microenvironments analysis
- Marketing communications
- Marketing research
- Principles of Marketing Management
- Consumer Behavior
- Marketing Strategy
- Social Marketing
- Marketing concepts
- Marketing management defined
- Evolution of the marketing concept
- Differences between marketing and selling
- Scope of marketing management
- Setting the scene: the marketing mix
- Using the 4Ps marketing mix model
- Marketing audit and planning
- Understanding the marketing environment
- Various marketing analysis techniques
- 'PEDSTLE' analysis
- 'SWOT' analysis
- The five forces model (M. Porter)
- Customer analysis
- Competitive analysis
- The marketing audits
- Marketing planning
- Market segmentation, targeting, and positioning
- Market segmentation defined
- Basis of market segmentation (B2C)
- Basis of market segmentation (B2B)
- Criteria for successful segmentation
- Market targeting
- Market positioning
- Steps in market segmentation, targeting, and positioning
- Marketing communication and campaigns
- Elements of the communication process
- Steps in creating a promotional campaign
Job roles this course is suitable for:
Audit Manager , Global Banking & Markets , Manager Market Planning , Business Leader - MarketingAbout Elegant Training Center
Elegant Professional and Management Development Training stands as a distinguished training center in Al Barsha1, Dubai, UAE setting the standard for excellence in face-to-face training programs. As a KHDA-approved and Autodesk Authorized center, we pride ourselves on offering affordable, effective, and industry-recognized courses across diverse fields, including Engineering & IT, Finance, Sales & Marketing, and HR & Administration.As a KHDA-approved center, our dedication to quality education is recognized by the regulatory authority, assuring you of our commitment to delivering courses that meet the highest standards.
Moreover, being an Autodesk Authorized center in Dubai underscores our expertise in providing cutting-edge training in engineering and technology. See all Elegant Training Center courses
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