eduCBA Brand Management Online Brand eduCBA

Course details

Why Branding? When a product is introduced in the market, it seems similar to other products in its category. It may have certain distinguishing features like better quality or price or packaging, but what ultimately influences the consumer to buy the product is the viability and dependability of the brand. The brand is the distinguishing factor that can make or break a deal. Sales depend on brand awareness and brand image. Positive associations with the brand affect customer loyalty and preference. Since brands are so significant in the marketing of a product, the management of the brand also becomes equally significant. Kapferer and Keller defined branding as a fulfillment of customer expectations and consistent customer satisfaction. Brand management is, therefore, managing how a brand is perceived in the market. The creation of the brand, brand identity, and image, how a customer views the brand, the experience he/she has with the brand, brand value and equity, all these are a part of brand management courses. It involves tangible factors like the product itself, look pricing, packaging etc., as well as intangibles like the experience the customer has with the brand and the relationship the customer builds with the brand. Updated on 16 February, 2023

About eduCBA

An initiative by IIT IIM Graduates, eduCBA is a leading global provider of skill based education addressing the needs 500,000+ members across 40+ Countries. Our unique step-by-step, online learning model along with amazing 5421 courses prepared by top notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill based programs demanded by the Industry. At eduCBA, it is a matter of pride to us to make job oriented hands on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.

What we do : We teach you real world skills on everything from Investment Banking to Programming to Project Management to Design – and much, much more.

How we do it : Through online video training. Our high-quality, skill-based 5421 video training programs help members achieve their goals successfully.

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