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- Duration / Course length: Upto 16 Hours Start now
- Accredited by: CiQCPD Qualification Standards
- Certificates:
- Course delivery: This course is delivered in video format
Course details
Marketing plays a crucial role in any business, and understanding its basics can open many doors for you. The Basics of Marketing course is designed to give you a solid foundation in this essential field. You'll learn about the core principles that drive marketing success, from market research to strategic planning.This course covers everything from understanding consumer behaviour to creating effective branding and pricing strategies. You'll explore how to analyse market segments and develop strategies that resonate with different audiences.
By the end of this course, you’ll have a clear grasp of marketing concepts and be ready to apply them in real-world situations. Whether you’re looking to start a career in marketing or enhance your current skills, this course will set you up for success.
Learning Outcomes:
- Understand the core principles of marketing.
- Master strategic marketing and market segmentation.
- Analyse consumer and business buying behaviours.
- Develop effective product and branding strategies.
- Learn to set optimal pricing and distribution channels.
- Implement integrated marketing communications and promotions.
- Module 01: Basics of Marketing
- Module 02: The Marketing Process
- Module 03: Strategic Marketing
- Module 04: Marketing Environment
- Module 05: Market Segmentations
- Module 06: Consumer Buying Behaviour
- Module 07: Business Markets and Buying Behaviour
- Module 08: Marketing Research
- Module 09: Product Strategy
- Module 10: Branding Strategy
- Module 11: Product Life Cycle
- Module 12: Pricing Strategy
- Module 13: Marketing Channels
- Module 14: Integrated Marketing Communications
- Module 15: Advertising and Sales Promotion
- Module 16: Personal Selling and Public Relations
- Module 17: Direct and Digital Marketing
Eligibility / Requirements
To enrol in this course, you only need a basic understanding of English and an internet connection.
Job roles this course is suitable for:
Marketing Coordinator , Brand Manager , Market Research Analyst , Product Manager , Advertising Specialist , Digital Marketing AssociateAbout IOMH - Institute of Mental Health
The IOMH (Institute of Mental Health) is dedicated to empowering individuals like you to unlock your full potential and thrive in multiple areas of life. Whether you're seeking personal growth, professional development, or support in overcoming life's challenges, we have the resources and expertise to guide you on your transformative journey.
Our Vision: At the IOMH (Institute of Mental Health), we envision a world where every person is inspired to embrace change, overcome obstacles, motivate others, and find hope in the face of adversity. We believe that through education and support, individuals can tap into their inner strength and create meaningful transformations in all aspects of life.
Our Mission: Our mission is to break barriers and ignite the spark of possibility within you. We are committed to offering a diverse range of courses and programs that encompass variousniches, allowing you to explore and excel in multiple areas of interest. Our skillfully crafted content, designed by specialists, provides you with the knowledge and skills you need to become a well-rounded and empowered individual.
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