Online
- Duration / Course length: Upto 2 Hours Start now
- Accredited by: CiQCPD Qualification Standards
- Certificates:
- Course delivery: This course is delivered in video format
Course details
Course DetailsLooking to break into the world of Business-to-Business (B2B) sales or sharpen your current skills? The B2B Sales & Marketing Course is designed to help professionals master the art of selling and marketing products or services to other businesses—where the stakes are higher, the sales cycles longer, and the relationships critical.
In this course, you’ll uncover the techniques that drive successful B2B relationships, from understanding the buying journey to implementing high-impact sales strategies. You'll also explore how marketing and sales teams collaborate, the role of CRM systems, content strategy, and how data fuels decision-making in the B2B landscape.
Ideal for sales reps, account managers, marketers, entrepreneurs, and anyone navigating B2B environments—this course empowers you with actionable strategies to close deals and foster long-term partnerships.
Course Curriculum
Module 01: Introduction to B2B Sales and Marketing
- What is B2B vs. B2C?
- Key characteristics of B2B sales
- The B2B buyer journey
- Decision-making units (DMUs)
- Pain points and value drivers
- Building buyer personas
- Inbound vs. outbound marketing
- Content marketing for B2B
- Email, SEO, webinars, and lead magnets
- How to attract quality leads
- The lead nurturing process
- Using funnels and scoring systems
- Prospecting and outreach
- Discovery calls and demos
- Handling objections and closing deals
- Building long-term relationships
- Upselling and cross-selling techniques
- Customer success and after-sales service
- CRM best practices
- Marketing automation platforms
- Analytics dashboards and reporting
- Breaking down silos
- Marketing strategies
- Joint KPIs and shared goals
- Value-based pricing
- Bundling and volume discounts
- Smart negotiation tactics
- AI, chatbots, and data-driven decisions
- Virtual selling and hybrid models
- Sustainability and ethics in B2B
- Industry-relevant, practical course content
- Designed by B2B sales and marketing professionals
- Study online anytime, anywhere
- Certificate of completion included
- Access on mobile, desktop, or tablet
- Engaging video tutorials and resources
- 24/7 student support
Eligibility / Requirements
Eligibility/Requirements
- No prior experience in B2B sales or marketing required
- Suitable for entrepreneurs, sales/marketing professionals, and business development teams
- Basic understanding of marketing principles recommended
- Good communication skills and business mindset are a plus
Job roles this course is suitable for:
Business Development Manager , B2B Marketing Specialist , Sales and Marketing CoordinatorAbout John Academy
John Academy is best known for offering awarding body accredited online courses that are available for anyone who wishes to acquire a certification and take their professional life to the next level. As an online course provider, we are aware of the fact that there are a lot of people out there who consider themselves to be very curious learners but the courses that they are interested in are not available at their convenient time and place. So, we have decided to give them a unique opportunity for them to learn and obtain necessary skills in a very convenient way at any time from anywhere.Who We Are
We are an online course provider who wants to make sure that the students would be able to learn everything there is a need for them to learn regarding the course that they have enrolled in on our site. So, we see to it that they would be provided with the highest possible standard of online learning. That way, students would be able to use it in the real world – the employment world and at their desired field of interests.
Certification
After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £14.99 or in PDF format at a cost of £11.99.
PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.
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