- Duration: Upto 3 Hours
- Timings: Part Time, Flexible
Course details
Do you want to learn how to make the best copy that will motivate buyers to buy? This course has been designed for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write a copy that gets noticed, gets read and gets ;
In this course we will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing ;
You'll see how a successful ad is built. We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more.
This course contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we’ll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.
Why choose Edplx?
- Internationally recognised accredited qualification
- Access to our free career advisors
- Approved UK Learning Centre
- 1 year accessibility to the course
- Attain PDF or hardcopy certificate to show employers
- Study at your own pace anywhere
- Employer has access to certificate validation
- Tutor Support available Monday-Friday
- Invitation to job fairs
This Course will the following 7 sections enriched in many topics:-
- Introduction and background to the campaign
- Headlines
- Opening Lines
- Strategic Body Copy
- How to Write Memorable Copy
- Your Ending, and Some Final Thoughts
- Bonus Section
Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.
Career Path
This training course will lead you to many different career opportunities, Here are few prospects:
- Copywriter - £29,000
- Proofreader - £23,312
- Copyeditor - £24,147
Job roles this course is suitable for:
Copy/Writing Intern , Senior Copy Writer Job , Copy Writing Freelancer , Copy and Content WriterAbout Edplx
Edplx is a UK based talent driven company and global leader in online courses. We are proud of helping learners in attaining real qualifications and leading them to success. We offer award body accredited online courses recognised by respected companies and organisations giving you the career and network opportunity. We are proud to work alongside with world class Instructors and Professors providing the best of education. We are on a mission to help students have access to education from all parts of the world. We believe everyone should have the opportunity to study, learn and attain a career. We offer a variety of online courses that will help focus on the subjects our learners are interested in. We ensure our students are exposed to knowledge shared by highly professional instructors around the globe which cannot be learned in books.
Why choose us?
- Respectable London based company
- Internationally recognised accredited qualifications
- Affordable courses for everyone
- Access to our free career advisors
- Monthly Prize draw entry for anyone who purchases a course
- Over 95% pass rate
- 1 year accessibility to the course
- PDF or hardcopy certificate available to show employers
- Study at your own pace anywhere
- Employer has access to certificate validation
- Tutor Support available
- Invitation to future job fairs
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