Course details
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
This course will teach you:
Definition, Terminologies, History, Numbers & Trends.
- Online Advertising Definition, Online Advertising Types
- Online Advertising History.
- Online Advertising Numbers.
- Online Advertising Trends
Principals & Concepts you should Know
- Pricing models in digital advertising
- Ad Cycles
- Ads types and different sizes
- Rich media and special executions ads
- Different platforms and ad servers
- Media Planning and perfect media plan
- Campaign Objectives
- Campaign Optimization
- Campaign Measurement
Types of Online Advertising & Platforms:
Social Advertising: Facebook
- Facebook Advertising:
- Setup & Creation:
- Creative: Banners and Landing Page design
- Targeting: Geographic, Demographic, Behavioraland Interests Targeting
- Budget / Bidding
- Optimization
- Bid Management
- A / B Testing
- Reporting
Social Advertising: Google AdWords
Introduction to Google AdWords
- Google AdWords definition, history and structure
- Google AdWords benefits (see what AdWords can do for your business)
- Know ad types and where your ads can appear)
- The Google ad auction
- Setup Google AdWords account
- Get to know your account (Exploring your account interface)
- Campaign structure (Search, display and YouTube)
- Understanding your billing options
- Ad preview and diagnosis
- Creating your first campaign with settings and editing (includes targeted ad group, keywords and ad )
- Location targeting and language
- Bidding strategy and budgeting
- Campaign reporting
- Creating your first ad group
- Understanding the quality score concept
- Creating ad groups structure
- What quality score is and why you should care about it
- How high should your quality score be
- what is the reasons to increase quality score
Portals Advertising
- Portals Analytics
- Ad servers
Case Studies:
- Online Advertising Case studies from MENA region
Learning Methods:
- A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies
Ticket covers
- Access to the Online Advertising Workshop.
- Certificate of Attendance from CORE Management Consulting
Course Location
About Core Management Consultancy
At the age of a dynamic and progressive world, with emerging political and economic challenges reshaping business and investment tracks, entrepreneurs value 'continuous professional development' and high-powered Management Systems to be up to meeting the world dynamics with fortitude of knowledge and skilled problem solving.
CORE Management Consulting took flight with success in 2009 to be part of the Management Revolution Industry, engraving their mark with notable progress in the MENA region as catalyst for business development for a variety of highly successful projects in fields of FMCGs, Health Care, Construction, Business Coaching and Customer Support.
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