This course is ideal for marketing and Communications professionals in SMEs and MNCs, PR professionals, e-commerce professionals and business owners who want to reach and engage with customers using online ways. The session is suitable for all business sizes and across all sectors looking for an introduction to using social media and other online channels within a marketing strategy.

What will I learn ?

By the end of this course, you will be able to:

  • Learn the essentials of digital advertising, and explore professional services.
  • know different Types of online advertising campaigns, and Pricing models in digital advertising.
  • Understand the right approach to discuss with the right target audience.
  • Differentiate between Different platforms and ad servers.
  • Build a sufficient KPIs system.
  • Develop your own perfect media plan.


  • Definition, Terminologies, History, Numbers & Trends.
  • Principals & Concepts you should Know
  • Types of Online Advertising & Platforms
  • Social Advertising
  • Creative
  • Targeting
  • Reporting
  • Display Advertising
  • Google Display Network
  • Portals Advertising
  • Tips & Tricks
  • Case Studies
  • Technology & Innovation

Digital Marketing Arts Academy is considered to be the first and the only academy in MENA specialized in teaching digital marketing material by the best international worldwide instructors in the field whose books are ranked as the most best sold books in the field in the world.

See all DM Arts Academy courses

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