Certified Business Development Manager Vskills
Price: AED 206
  • Duration: 1 To 2 Months
  • Timings: Part Time, Flexible

    Course details

    Managing business development for an organization involves having strategic acumen for steering business development executives. It also involves providing insight and direction to business development function of organization, for increased growth and profits.

    Why should I take Business Development Manager Certification?
    The certification validates your skills in managing business development department of the company. The certificate attests to your skills in various skills, concepts, tools and techniques of business development like environmental analysis, key account management, relationship management, digital marketing, e-commerce marketing practices, conflict and negotiation, influence building and international marketing.

    Business Development Basics
    • What is Business Development
    • Business Development and Other Departments
    • Skills for Business Development
    • Business Development Drivers
    • Business Development Process
    Management Basics
    • What is Management
    • Features of Management
    • The Purpose of Management
    • Need for Management
    • Management Styles
    Developing Marketing Strategies and Plans
    • Mission Statement
    • The Market
    • Competition - Direct and indirect
    • Sample Marketing Plan Outline
    Capturing Marketing Insights
    • Marketing Information Systems
    • Analysing the Macro environment
    • Marketing Research
    • Measuring Marketing Productivity
    • Forecasting and Demand Measurement
    • Marketing Mix Modelling
    Analysing Consumer Markets
    • Factors influencing consumer behaviour
    • Major Psychological Processes
    • Buying Decision Process
    Analysing Business Markets
    • Organisational Buying
    • Business Buying Decision Process
    • Procurement Process
    • Managing B2B Customer Relationships
    Environmental Analysis
    • PEST
    • Anticipating Changes in the Law
    • Economic Factors
    • International Factors
    • Social Factors
    • Technological Factors
    • Competitive Intelligence
    Segment-Target-Position
    • Segmentation
    • Targeting
    • Positioning
    • Branding
    Marketing Strategies
    • Strategic Intent
    • Ansoff’s Product/Market Matrix
    • The Boston Matrix
    • Bowman’s Strategy Clock
    • Generic Strategies – Michael Porter (1980)
    • The danger of Being ‘Stuck in the Middle’
    • Marketing Control
    • Internal Marketing
    • The Balanced Scorecard
    • Gap Analysis
    • KPI
    SWOT Analysis
    • Bringing the SWOT Elements Together
    • SWOT Analysis – Exercise
    • The Marketing SWOT
    Products and Markets
    • Market Development
    • Related Diversification
    • Unrelated Diversification
    • New Product Development
    Prospecting, Objection Handling and Closing
    • Prospecting
    • Formulating Prospect Definitions
    • Searching out Potential Accounts
    • Sales Resistance
    • Closing Sales
    Sales Forecasting
    • Types of Personal Selling Objectives
    • Analyzing Market Potential
    • Market Indexes
    • Sales Potential and Sales Forecasting
    • Sales Forecasting Methods
    • Qualitative Forecasting Methods
    • Projection of Past Sales
    • Time-Series Analysis
    • Exponential Smoothing
    • Regression Analysis
    • Econometric Model Building and Simulation
    • Converting Industry Forecast to Company Sales Forecast
    Key Account Management
    • What is Key Account Management (KAM)?
    • Benefits and Need for KAM
    • Key Account Manager Skills
    • KAM vs Sales or Account Management
    • Key Account Management Process
    • Key Account Management Levels
    • Identify Key Accounts
    • Implementing Key Account Management
    • Best Practices for KAM
    CRM
    • Who is Customer
    • What is CRM?
    • CRM Components
    • CRM Types
    • Social CRM
    • CRM Strategy
    Relationship Management
    • What is Relationship?
    • Need for Business Relationship
    • Customer-Supplier Relationship Development
    • Relationship Management Theories
    • Customer Management Strategies
    Digital Marketing
    • Introduction
    • E-Commerce
    • Search Engine Optimization
    • Social Media
    • Behavioral Targeting
    • Email Marketing
    • Customer Relationship Management
    E-Commerce Marketing Practices
    • Pure-Click Companies
    • Brick-and-Click Companies
    • M-Commerce
    Conflict and Negotiation
    • Overview of Conflict
    • Types of Conflict
    • Causes of Conflict
    • Conflict Management Technique
    • Negotiation and Conflict
    • Negotiation Basics
    • Preparing for the Negotiation Process
    • The Seven Basic Steps in Negotiation
    • Best Alternative to a Negotiated Agreement (BATNA)
    • Tactics for Negotiation Process
    Influence Building
    • Influencing and Persuasion Techniques
    • Influence and Organizational Politics
    • Connect and Influence
    • Influencing Others as a Leader
    International Marketing
    • International Marketing Basics
    • International Marketing Plan
    • International Marketing Research
    • Segmentation, Targeting and Positioning
    • Market Entry and Expansion Strategies
    • Global Competition Analysis
    • International Branding and Packaging
    • Pricing for International Markets
    • Dumping and Countertrade
    • Transfer Pricing
    • Global Promotion
    • International E-Marketing
    Updated on 01 February, 2019

    Job roles this course is suitable for:

    Business Development Manager , Marketing Manager , BDM

    About Vskills

    Vskills is the largest certification body of India. We conducts skills testing and certification exam to improve employability. The certifications are quite popular and top companies hire Vskills certified professionals.

    Companies have benefitted by hiring pre-certified candidates from Vskills and also use the certifications for their in house employee appraisals. Certification helps in distinguishing individuals to demonstrate their domain knowledge or skills needed for a specific profile. So a professional certification offers tangible benefits to both the individual and the employer.

    Tests are conducted in a secure and unbiased manner, and certificates are awarded based on merit of the candidates who qualify tests.
    Vskills certifications are for relevant qualifications that help students/employees quantify and prove those skills that are valued by the employer and are in great demand. See all Vskills courses
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