Certified Business Development Executive

Course details

Business development is an important part of organization, for promotion and expansion of the business activities.

Business development executives are in huge demand across the industry due to their role for advancing the growth of business. There is increased demand for the professionals,   especially with the startups being the new industry taking ;

Why should I take Business Development Executive Certification?
The certification provides an assurance to employer on business development skills of the candidate. The certificate acts as a proof of knowledge in concepts, tools, techniques and processes of business development.

Table of Contents

Business Development Basics

• What is Business Development
• Business Development and Other Departments
• Skills for Business Development
• Business Development Drivers
• Business Development Process

Sales Basics

• What is Sales
• Sales Responsibilities
• Sales Techniques
• Sales Cycle
• Types of Orientation

Markets Analysis

• Factors influencing consumer behaviour
• Major Psychological Processes
• Buying Decision Process
• Organisational Buying
• Business Buying Decision Process
• Procurement Process
• Managing B2B Customer Relationships

Customer Handling

• Understanding Customer Behaviour
• Customers Expectations
• Building Customer Relationship

Client Management

• Making Sales Strategies
• Lead Generation
• Client Acquisition
• Sales Proposal
• Filing Tenders
• Client Retention
• Client Relationship Management

Developing Sales skills

• Skills Development
• Public Speaking
• Personality Development
• Self Grooming Tips
• Positive Attitude
• Positive Behaviour
• Behaviour for Successful Sale Person
• Listening Skills
• Vocal Skills

Negotiation Skills

• Negotiation Basics
• Preparing for the Negotiation Process
• The Seven Basic Steps in Negotiation
• Best Alternative to a Negotiated Agreement (BATNA)
• Tactics for Negotiation Process

Telephone Skills

• Telephone Manners
• Telephone Etiquettes
• Managing Telephone Calls
• Voice Mail Etiquettes

Stress Management Skills

• Consequences of Stress
• Reason/Causes of Stress
• Signs of stress
• Techniques of Stress Management

Time Management Skills

• Time Management Techniques

Office Communications and Mailing Skills

• Mailing Services
• Addressing Envelopes
• Effective Office Meetings
• Office memos
• Incoming Mail
• Outgoing Mail
• Fundamentals activities of mail handling department
• Mail Automation

Managing Office Records

• Filing and Record Keeping
• Purpose of Record Management
• Features of Effective Record Management
• Information Types
• Information Access
• Type of Files
• Procedure of Classification
• Methods of Filing
• Systems of Filing

Arranging Client Meetings

• Types of Meetings
• Type of Committees
• Meeting Arrangement
• Meeting Terminologies Glossary
• Meeting Management
• Meeting Room Arrangements
• Planning and Scheduling Meeting
• Meeting Minutes

Word Processing - MS-Word 2013

• MS-Word Basics
• Working With Documents
• Customize the Word Environment
• Editing a Document
• Formatting Text
• Formatting Paragraphs
• Styles
• Graphics
• Proofing a Document
• Page Formatting
• Macros
• Lists
• References and Citations
• Track Changes

Spreadsheet - MS-Excel 2013

• Excel 2013 Basics
• Workbook and Worksheet
• Manipulating Data
• Worksheet Formatting
• Page Properties and Printing
• Excel Formulas
• Sort and Filter
• Charts
• Macros

Presentation Software - MS-PowerPoint 2013

• MS-PowerPoint 2013 Basics
• PowerPoint Presentation
• Slide Formatting
• Slide Effects and Slide Show
• Printing and Publishing

Networking and Internet

• Networking Concepts
• Network types
• Windows Networking terms
• Sharing Local Printer
• Connecting to a Network Printer
• Internet
• Web Browser
• Uploading and download files
• E-mail
• Managing E-mail Accounts
• Sending an E-mail from Outlook
• Web based E-mail or Gmail
• Digital Signature

Future Developments

• Business Development and SEO
• Social Media and Business Development
• E-Commerce
• Big Data
• Internet of Things (IoT)
• Automation and AI

Updated on 01 February, 2019