Course details
Course Outline:• What is Content Marketing
• Why does Content Marketing matter
•Understanding your Audience and why their content needs change over time
• Why you need a ;
• Mapping content to the customer journey.
• Content that Works
• Why your need Digital Eyeballs looking at your Content
• Content Marketing Tools
• 5 Tips on how to build relationships with the Media
• Generate 100 ideas in 30 Mins
Course Outcome:
• The role Content Marketing plays in the B2B & B2C Industry
• How Content guides customers along the path of purchase
• How to create and plan a content calendar
• Content Marketing Tools
• Measuring the reach of Content Updated on 13 February, 2018
Eligibility / Requirements
No prior experience required to take this course.
Job roles this course is suitable for:
Digital Marketing Manager , Business Leader , Digital Marketing , Office Product Marketing Manager , Marketing Manager , Specialist Marketing Analytics , Senior Business Development Manager , Senior Business AnalystAbout ISM Training
ISM Offers training courses guaranteed to improve performance.
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