- Other Location: Lagos
- Duration / Course length: Upto 2 Weeks
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Modules:- Fundamentals - Understanding consumers
- How the online marking landscape is changing
- Understanding consumer behavior and translating that into good customer experience.
- Fundamentals - Content
- Content strategy, planning, creation and designing for the brand
- Channel constraints and video content,
- Fundamentals - Data
- What is big data and how can we use it?
- Metrics, measurement and evaluation.
- Tools - Owned media: Website
- Website development and responsive design
- Designing for usability, function and effectiveness
- Website Conversion funnels
- Search engine Optimization.
- Tools - Owned media: Mobile and email
- Mobile sites and apps
- Email strategy, designing for response, data management and the spam act.
- Tools - Owned and earned: Social
- Social platforms and an overview of how they are used
- Social as an earned medium
- Social media monitoring and community management.
- Tools - Paid media
- The paid media landscape, targeting, data and technology
- Networks, affiliates, email lists and digital out-of-home
- Paid search - how it works and search for mobile.
- Applications - Managing digital marketing
- Managing digital projects
- Budgets, dashboards and templates
- Applications - Campaign planning
- Planning campaigns for awareness/branding, acquisition and retention
- Applications - Optimization and emerging trends
- Testing - A/B and multivariate and optimization
- Emerging media, technology and trends. Updated on 17 April, 2018
Eligibility / Requirements
Training Requirements and Prerequisites
– Participants must have basic competency in computer literacy.
– Participants should come with their Laptops, Internet access will be provided for the practical sessions.
Highlights
– Real-life application and understanding
– Conducive learning environment
– Participants get a Certificate of Training
– Restricted and interactive classes
– Service comes with all necessary softwares
– Soft copy training(Videos and eBooks) materials will be available
– Qualified and experienced facilitators
– Full certification course (Good for your CV)
– Job/Internship placement support (Optional)
– Customized soft copy of training materials will be provided
– Organized and efficient training process
– Conducive air conditioned learning environment and Parking Space
About SOUTECH Digital Academy
SOUTECH Web Development Consults – (a smart and budding Information Technology (IT) firm with innovative, intelligent, knowledgeable and experienced consultants, trainers and developers.SOUTECH is primarily an Information Technology Firm which has been in operation for over 10 years, created to be the numero uno in business promotion development & implementation, eBusiness & IT systems integration and consultancy industry of the Nigerian Economy and to partners worldwide.
Our Services and Training Solutions
–Mobile App Development
-Websites, eBusiness & eCommerce Platform Development
-Integrated Online Marketing Solutions
-Web Portals and Application Development
-Alternative Energy Deployment
-Softwares(Antivirus,Windows,Utility)
-eHR and Staff Human Capacity Development
-Research and Technical Documentation
-ComprehensiveTraining & Consulting(iClass, Online, Train the Trainer, Home Kit options available See all SOUTECH Digital Academy courses
Enquire about this course
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