Course details
This course will help participants to understand the various aspects of relationship marketing which aim to reduce customer defection and keep customers stay longer with the organisation to achieve higher rate of return on the marketing budget. It is designed to help participants to understand the concepts of customer lifecycle management as well as customer lifetime value achieve the benefits of long-term customer value & relationship. It will also cover Customer Relationship Management(CRM), its purpose & benefits to an organisation.
Learning Outcomes
On successful completion of this course, participants will be able to:
- Recognise the elements of transactional marketing and relationship marketing
- Understand relationship marketing as a value creating process
- Understand and appreciate the economics of relationship marketing
- Understand how to manage the relationship life cycle
- Understand the relationship between customer satisfaction, retention & loyalty
- Understand CRM & its purpose & benefits
- Plan and implement a customer loyalty program
Target Audience
The course is beneficial to participants who are currently involved or expect to be involved in building and maintaining customer relationships. It is also recommendable to participants who are interested to understand the aspects and benefits of long term customer retention.
Entry Requirements
None required
Updated on 08 November, 2015Course Location
About Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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