(New) Marketing for Consultants2: Get Clients Marketing Plan

Course details

BRAND NEW COURSE PUBLISHED DECEMBER 21, 2016 - Did you know that consultants who develop a marketing plan based on marketing fundamentals connect more with the exact people who buy consulting services?  Understanding marketing fundamentals can make or break your consulting business. In Part 2 of the Marketing for Consultants series of courses by Fearless Entrepreneur Academy's lead instructor and course developer Louise Anne Maurice you learn marketing mix, marketing research, marketing segmentation and marketing strategies to sell more consulting services.  Read the FAQ for more details:

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Frequently Asked Questions:

Who is Marketing for Consultants Part 2 Marketing Fundamentals Course For?

1. This marketing fundamentals course is ideal for consultants who are just starting their consulting business and don't know how to connect with their ideal market.
2. Marketing for Consultants Part 2 Marketing Fundamentals is ideal for consultants who are struggling to get and keep clients.
3. Do not take this course if you already understand marketing fundamentals for your consulting business.

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Why should I enroll in Marketing for Consultants Part 2 Marketing Fundamentals Course?

• No more frustration and struggling to figure out what you should be doing to connect with your ideal target market as you start to market your consulting business.
• Develop the marketing mindset that every consultant needs to master to be successful.
• Save time and money after learning marketing mix essentials to follow, mistakes to avoid, marketing strategies and marketing best practices to use in your overall marketing plan.
• Become more confident and successful as a Consultant as you learn the marketing fundamentals process for developing your expert positioning that sets you up as the only viable solution your client needs.
• With your completed marketing fundamentals plan you will have the essential foundation pieces to market your consulting services with less effort and more confidence.
• Whether you work with corporate clients or individual clients, after you complete this marketing fundamentals course you will market your consulting services more authentically.
• Discover how to use marketing tactics strategically in your consulting services marketing plan on a daily basis.

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What will I learn in Marketing for Consultants Part 2 Marketing Fundamentals Course?

Section 1 Marketing Fundamentals for Consultants

Marketing fundamentals every Consultant needs. In this section you are introduced to the key components of marketing fundamentals you need to know when you are marketing your consulting services.

Lecture one Marketing Fundamentals Insights for Consultants

Are you a new consultant? How can marketing fundamentals help you be successful as a consultant? In this introductory lecture by Fearless Entrepreneur Academy lead instructor Louise Anne Maurice you learn the foundation piece for every successful marketing plan.

Lecture two READ: Marketing Fundamentals Quick Start Guide for Consultants

Are you new to Fearless Entrepreneur Academy?  Then read this quick start guide for Consultants with 10 key points that will help you make the most of this marketing fundamentals course for Consultants.

Section 2 Marketing Mix for Consultants

Marketing mix must-know essentials for consulting business success.  In this section you uncover the marketing mix factors that are precisely needed for the unique consulting services you provide and what it means for the success of your consulting business.

Lecture one [Consultants PDF Download] What is marketing mix?

Do you know what marketing mix is precisely needed for your unique consulting services? Most consultants don't know what their marketing mix is and in this lecture you will discover the key components that comprise a successful marketing plan. You walk away with exercises that help you develop a marketing mix you can use as the foundation to your marketing plan.

Lecture two [Consultants Activity] marketing mistakes to avoid

Did you know that unsuccessful consultants make marketing mistakes that can be avoided? In this lecture you learn step by step the exact marketing mistakes every consultant needs to avoid. You are given a simple marketing foundation activity to complete.

Lecture three [Consultants Exercise] Marketing mix starts here

What happens to consultants when their value proposition is confusing? People don't buy your consulting services. In this lecture you discover value proposition essentials that are easy to follow. When you have this information you will be more successful as a consultant. You also receive a value proposition exercise that you can implement right away.

Lecture four [Consultants Mini-Project] Marketing mix builder

Can you name the 6 steps to building your consulting business value proposition?  In this lecture you will learn the value proposition builder strategies so that you can market your consulting business with confidence .  You are given a mini project to complete that helps you implement what you've learned.

Lecture five [Consultants Exercise] Marketing mix best practices

What makes your consulting business unique? Why would people want to use your consulting services?  In this lecture you discover the seven steps to developing your USP. You learn unique selling proposition best practices that you can apply to your consulting business. When you follow these best practices your consulting business is identified as successful. You are given a simple exercise to complete that helps you implement what you've learned.

Lecture six [Consultants Activity] marketing mix examples

Wouldn't it be great to see some USP examples from successful consulting businesses?  In this lecture you get to look over my shoulder as I walk you through the key components of developing a unique selling proposition that connects you with the people that most want your consulting services. You're given a simple activity to complete that helps you implement what you've learned.

Lecture seven [Consultants Project] marketing mix application

Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on marketing mix for consultants.

Section 3 Marketing Research for Consultants

Marketing research simplified for busy Consultants.  In this section you learn this simple steps to conducting marketing research for your consulting business; the most fundamental marketing skill you need to be successful.

Lecture one [Consultants PDF Download] what is marketing research?

When was the last time you did some research before you went out to market your consulting business?  Do you know the market you serve?  Most consultants don't know how to begin conducting market research and in this lecture you will discover the key components that comprise a successful marketing research campaign for consultants. You walk away with exercises that help you feel confident with marketing research so you can use the information as the basis for your marketing.

Lecture two [Consultants Activity] Marketing research starts here

Do you know what should be included in target marketing? Do you know how to find your target market?  Without understanding the relationship between target marketing, your target market and the importance of your consulting business to both those aspects, it is difficult to make connection with the people that want and need your consulting services.  In this lecture you learn step-by-step what you need to do find your target market. You are walked through a simple activity that helps you understand how to find your target market.

Lecture three [Consultants Exercise] market trends

Do you know what a market is for your consulting business? Do you know what a market trend is for your consulting business?  In this lecture you discover market trend foundation pieces that are essential to your success as a consultant. When you have this information you will be more successful as a consultant. You also receive a market trend exercise that you can implement right away.

Lecture four [Consultants Mini-Project] how to create a survey

When was the last time you sent out a survey to actually find out what is on people's minds? Would you know the questions to ask them and how to phrase those questions?  Consulting businesses that understand how to develop the right types of surveys are more successful with their marketing. In this lecture you learn a step-by-step guide to creating a good survey.  You are given a mini project to complete that helps you implement what you've learned.

Lecture five [Consultants Exercise] target market analysis  

From the survey results you compiled, do you know how to analyze this information? What are some of the important aspects of your survey results that you need to look at for your marketing?  In this lecture you discover target market analysis best practices that you can apply to your consulting business. When you follow these best practices your marketing is positioned for success. You are given a simple exercise to complete that helps you implement what you've learned.

Lecture six [Consultants Activity] marketing research resources

Does your consulting business have go-to resources that you can conduct marketing research anytime for free? Do you know where to place your marketing survey?  In this lecture you get to look over my shoulder as I walk you through a free resource to use for your marketing research so that you connect with the people that most want your consulting services. You're given a simple activity to complete that helps you implement what you've learned.

Lecture seven [Consultants Project] Marketing research application

Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on marketing research for consultants.

Section 4 Marketing Segmentation for Consultants

Marketing segmentation that sets Consultants up for success.  In this section you learn about marketing segmentation and how to develop client profiles that keep your marketing focus. Focused marketing = save time and money.

Lecture one [Consultants PDF Download] what is marketing segmentation?

Do you know the four key areas that your target market should be segmented into? Most consultants don't have a marketing segmentation plan and in this lecture you will discover the key components of marketing segmentation that comprise a solid marketing plan for consultants. You walk away with exercises that help you develop a simple marketing segmentation you can feel confident with.

Lecture two [Consultants Activity] client segmentation

Do you know the number one reason why consultants are unsuccessful in marketing their consulting business? They haven't taken the time to learn what you are going to learn in this lecture. Your marketing plan will not be successful unless you follow this step-by-step activity and implement what you learn.

Lecture three [Consultants Exercise] most marketing plans miss this

Why do most consultants fail out marketing?  The right people don't learn about your consulting services. In this lecture you discover the secret to successful marketing plans. When you have this information you will be more successful as a consultant because the right people will buy your consulting services. You also receive a marketing segmentation exercise that you can implement right away.

Lecture four [Consultants Mini-Project] market segmentation best practices

When was the last time you assessed good market segmentation versus weak market segmentation? Most consultants don't take the time to assess what is working and what is not working as it relates to their marketing.  In this lecture you will learn a strategy that will help you assess your target market. You are given a mini project to complete that helps you implement what you've learned.

Lecture five [Consultants Exercise] Creating client profiles  

What are some of the best ways that well-known people connect with their audience? In this lecture you discover how to create client profiles that you can apply to your consulting business. When you follow these best practices your consulting business is positioned for marketing success. You are given a simple exercise to complete that helps you implement what you've learned.

Lecture six [Consultants Activity] Client segmentation resources

Do you know how to create simple client segmentation profiles that you can access daily?  In this lecture you learn about a free resource that you can use that will help you develop your client profiles in full color so that you connect with the people that most want your consulting services. You're given a simple activity to complete that helps you implement what you've learned.

Lecture seven [Consultants Project] marketing segmentation application

Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on marketing segmentation for consultants.

Section 5 Marketing Strategies for Consultants

Marketing strategies every Consultant needs to succeed in today's competitive market place.  In this section you learn marketing strategies that work with the core foundation pieces you have developed.  When people are looking for consulting services and find your consulting business, you spend less time and money on marketing.

Lecture one [Consultants PDF Download] what is a fundamental marketing strategy?

Do you have a fundamental marketing strategy that separates your consulting business from other consulting businesses?  Most consultants don't have a go-to marketing strategy and in this lecture you will discover the key components that comprise a solid marketing strategy so that you are successful as a consultant. You walk away with exercises that help you develop a simple marketing strategy you can feel confident with.

Lecture two [Consultants Activity] Why promote your business?

Do you know the number one reason why consultants are unsuccessful in marketing their consulting business? They haven't taken the time to learn what stops them from promoting their consulting business and in this lecture you learn part 1 of what that is.  Follow this step-by-step activity and implement what you learn.

Lecture three [Consultants Exercise] Marketing mistakes to avoid

What happens to consultants when they don't fully embrace every aspect of their business?  People don't buy your consulting services. In this lecture you discover the secret to successful marketing. When you have this information you will be more successful marketing your consulting business. You also receive a business promotion exercise that you can implement right away.

Lecture four [Consultants Mini-Project] Developing your Value

Do you know what your value is to your consulting clients? Can you stand in confidence when you are marketing your consulting business? Most consultants don't take the time to develop a business value sentence and in this lecture you learn 3 powerful openers you can use to create your consulting business value sentence. You are given a mini project to complete that helps you implement what you've learned.

Lecture five [Consultants Exercise] marketing tactics  

What are some of the best ways that well-known consulting businesses connect with their target market? In this lecture you discover marketing tactics that you can apply to your consulting business. When you follow these best practices your consulting business is positioned as successful. You are given a simple exercise to complete that helps you implement what you've learned.

Lecture six [Consultants Activity] marketing strategies resources

Wouldn't it be great to have a template of a simple marketing strategy that you can use to connect with your target market?  In this lecture you get to look over my shoulder as I walk you through the key components of developing a unique marketing approach that connects you with the people that most want your consulting services. You're given a simple activity to complete that helps you implement what you've learned.

Lecture seven [Consultants Project] marketing strategies project

Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on marketing strategies for consultants.

Section 6 Marketing Fundamentals Success for Consultants

Marketing fundamentals success for consultants continues when you are up to date with the latest information on marketing. This section will help you spend less time and money on marketing.

Lecture one Consultants' Marketing Fundamentals Success Plan

Congratulations for completing Marketing for Consultants course number two on Marketing Fundamentals.  Remember you have lifetime access to this course and can always return for mentoring and guidance as you implement what you have learned in this marketing fundamentals course for consultants. You will also receive up-to-date information on the latest marketing strategies so that your consulting business can be successful.

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When and where can I take Marketing for Consultants Part 2 Marketing Fundamentals Course?

• At Fearless Entrepreneur Academy, we have chosen to use Udemy; a state-of-the art e-learning platform that continues to be a global leader in online learning delivery.   
• Come to class ready to learn when it is convenient for you.  You have access to the Udemy e-learning platform 24-7 wherever and whenever you want to learn.

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How much does Marketing for Consultants Part 2 Marketing Fundamentals Course cost?

• Marketing for Consultants Part 2 Marketing Fundamentals course was designed to give you an exceptional learning experience similar to a high-level training seminar for Consultants and sell for $200 U.S.D; but you won't pay that on Udemy.
• In this online marketing course, you receive step-by-step educational HD video lectures, hands-on exercises, downloadable PDF note-taking reference guides, free resources, real-life examples, activities, projects and an interactive Q & A forum where you receive insider tips and personal assistance directly from the instructor who not only created the course but has lived the course.
• To get the most out of this course, active participation is encouraged.  Take the course immediately from start to finish and return as many times as you like.
• You have lifetime access with your one-time low cost enrollment fee.
• At Fearless Entrepreneur Academy, we want you to be 100% satisfied with your decision to join the course.  You are backed by Udemy's 30 day money back hassle-free guarantee if you are not 100% happy.

Join us today in Marketing for Consultants Part 2 Marketing Fundamentals Course and start seeing a difference tomorrow!