- Duration: Flexible
Course details
Understand the working of our subconscious mind- A fun way of seeing through marketing tactics in ads, and point of sales
- Learn simple rules of to avoid falling for impulse buying
How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!
Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.
Through a series of entertaining but informative videos, using real life contexts, you will begin to notice patterns of behaviour from both a consumer and marketing perspective. Learn how to question want vs need when faced with persuasive advertising campaigns.
By understanding the emotional triggers in our own minds, through the principles of neuroscience, we can become empowered to make better choices.
Introduction- Say hi to your fellow students!
- Share your new course with your friends!
- Introduction
- The âNeuroâ Behind The âMarketingâ
- Survival Instincts
- Practice Survival
- Our Learning Experiences
- Marketing And The Dopamine Rush
- Practical Exercise
- Three Types Of Context
- Context In Marketing
- Take Control
- Ego Depletion
- Conclusion
- Part 1
- Part 2
- Part 3
- Part 4
- Part 5
About OfCourse
OfCourse Learning is one of the UK's leading e-learning providers, with over 700 expert-led online courses. Their course categories range from well-being and health to personal and career development. Their courses contain numerous video-lectures, downloadable written materials and engaging assessments. Whether you want to learn sign language, become an excel whizz, or need the latest stress-busting techniques, OfCourse has something for everyone.
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- All courses are taught by verified experts
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- Become a part of a global learning community where you can talk with teachers and students about the course
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