Neuro Selling : Brain-Influencing Secrets to Trigger "BUY Responses In People

Course details

In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – Neuro-selling. In this workshop, learn the latest Neuro-selling secrets to fuse your sales material and pitch with elements that appeal to the customers’ brains… triggering them to want your product/service more and make a faster buying decision as a result.

Key Benefits

• Understand how the brain goes from ‘normal’ to ‘buying’ mode
• Develop your own sales materials and pitch that are focused on stimulating the potential customer’s brain and encouraging a positive response
• Eliminate redundant components in sales materials that doesn’t impact or drive a customer any closer towards a buying decision
• Learn how to craft an Irresistible Sales Offer that triggers people’s minds to uncontrollably say ‘Yes’ to your offer

Course Content

• What are the invisible brain persuaders used in selling
• How to create desired positive perceptions in people within the first 2 seconds of them seeing your offer
• Neuro pricing strategies: how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
• Secrets of triggering emotions using carefully crafted selling words (plus: discover the emotions that make a purchase possible)
• How to appeal to the human senses and increase the potential client’s desire
  to buy
• Ways to grab people’s attention with your promotion (there are thousands of marketing/promotional messages people come across daily, learn how to get yours into their minds)
• Neuro-selling strategies for male-oriented products/services and female oriented products/services
• How to speak directly to the customer’s brain and instill trust… even if they are skeptical or not so ready to trust
• Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life

Learning Methodology

This workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, exercises and group discussions.

Who Should Attend

Sales Professionals, Sales Engineers, Consultants selling professional services or solutions, Entrepreneurs, Sales and Business Development Managers and Marketing Executives