Course details
In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – Neuro-selling. In this workshop, learn the latest Neuro-selling secrets to fuse your sales material and pitch with elements that appeal to the customers’ brains… triggering them to want your product/service more and make a faster buying decision as a result.
Key Benefits
- Understand how the brain goes from ‘normal’ to ‘buying’ mode
- Develop your own sales materials and pitch that are focused on stimulating the potential customer’s brain and encouraging a positive response
- Eliminate redundant components in sales materials that doesn’t impact or drive a customer any closer towards a buying decision
- Learn how to craft an Irresistible Sales Offer that triggers people’s minds to uncontrollably say ‘Yes’ to your offer
Course Content
- What are the invisible brain persuaders used in selling
- How to create desired positive perceptions in people within the first 2 seconds of them seeing your offer
- Neuro pricing strategies: how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
- Secrets of triggering emotions using carefully crafted selling words (plus: discover the emotions that make a purchase possible)
- How to appeal to the human senses and increase the potential client’s desire
to buy - Ways to grab people’s attention with your promotion (there are thousands of marketing/promotional messages people come across daily, learn how to get yours into their minds)
- Neuro-selling strategies for male-oriented products/services and female oriented products/services
- How to speak directly to the customer’s brain and instill trust… even if they are skeptical or not so ready to trust
- Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
Learning Methodology
This workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, exercises and group discussions.
Who Should Attend
Sales Professionals, Sales Engineers, Consultants selling professional services or solutions, Entrepreneurs, Sales and Business Development Managers and Marketing Executives
Updated on 08 November, 2015Course Location
About Service Quality Centre
Established in 1990, We_They rich heritage is derived from founding partners, Singapore Airlines (SIA), one of the world’s leading carriers listed in Fortune 500 and an internationally respected brand; and SPRING Singapore (the former Standards, Productivity and Innovation Board), a government enterprise development agency that develops and promotes internationally recognised standards and quality assurance.
With the best of SIA’s service philosophy infused with SPRING’s experience in setting standards for business excellence and innovation, We_They delivered the business advantage that organisations – public and private, large and small – needed to provide outstanding customer value, quality and performance.
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