Course details
The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.
Graduates will have the skills set and abilities to build the reputation of the professional practice of marketing.
The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.
Assessment will be based on a combination of continuous assessment and end of semester examinations.
This programme avails IT Sligo’s expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study an M.Sc in Marketing using blended delivery mode.
The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant entitlement.
On-line delivery
- Entrepreneurship & Financial Analysis
- Digital Marketing
- Export Marketing Practice
Workshop Series
An important part of the programme is the provision of workshops each semester. All participants attend these workshops to enhance your learning experience.
- Academic Writing
- Study Skills
- Social Media Marketing
- SPSS
- The role of creativity in Marketing.
About this Programme
- Export Marketing Practice
- Service Leadership Through Creativity & Innovation
- Sales Practice
- Digital Marketing
- Marketing Ethics
- Contemporary Marketing MSc Marketing
- Research Methods MSc Marketing
- Brand Management
- Entrepreneurship & Financial Analysis
- Strategic Marketing Management
- Professional Seminar Series
- Dissertation MSc Marketing
Key Skills
PROFESSIONAL ACADEMIC
- Strategic Marketing Excellence
- Analytical Management Competencies
- Decision Making Financial Insight
- Leadership Economic Awareness
- Creativity Research Orientation
- Collaboration Future Trend Analysis
Career Opportunities
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individual with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.
What subjects will I study?
Semester 1
- Research Methods
- Sales Practice
- Marketing Ethics
Semester 2
- Brand Management
- Contemporary Marketing
- Work shop 1 – SPSS & Data Analytics
- Workshop 2 – Academic Writing
- Workshop 3 – Creativity
- Workshop 4 –Dramaturgy
- Dissertation
Course Location
About Institute of Technology Sligo
IT Sligo is one of Ireland’s most successful third level educational institutions. A regional leader in education, innovation and economic and social development, they provide ctheirses with the real-world skills that students need to thrive in the modern workplace. IT Sligo is known for:
- Delivering flexible, practical programmes within the National Framework of Qualifications (NFQ), from higher certificate and degree level courses to taught masters and PhD level, in the classroom and online, with professional accreditation for certain awards.
- Small class sizes, with a low student to staff ratio, meaning students have a better working relationship with their lecturers.
- Partnering with businesses, the community and creative industries across core disciplines of Business and Social Sciences, Engineering and Design and Science to provide students work placements and internships.
- An excellent track record in innovation and research, providing a focal point for local business innovation and development through our Innovation Centre.
Reaching out to business, the community and abroad
- Working with their partners in industry, IT Sligo delivers a broad spectrum of tailored programmes approved by external bodies such as Engineers Ireland, Coca-Cola, Irish Prison Service, the CISCO Academy and the Irish Medicines Board.
- their annual Science theyek activities attract over 3,000 visitors to take part in practical scientific experiments.
- IT Sligo is an accredited member of the European Credit Transfer Scheme for Higher Education Awards and received the Extended European Erasmus University Charter in 2007.
A unique kind of campus
- Centrally located 72-acre campus in Sligo town, with good public transport links.
- Benefiting from a €35 million capital investment, including new Technology and Science buildings, a new student services building and a state-of-the-art library set on three floors.
- Sports Facilities include the multipurpose Knocknarea Arena, an international standard outdoor athletics track, floodlit soccer and Gaelic pitches and leisure and gym facilities.
- Plentiful and affordable student accommodation within walking distance of the campus: there are 2,100 bed spaces provided within Sligo City exclusively for students.
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