MSc in International Media Management

Course details

The MSc in International Media Management programme provides students with a breadth and depth of knowledge in fundamental areas of international business and media management. The programme content equips students with advanced theoretical and practical knowledge allowing them to appreciate, understand and analyse the relationship between information, the media and the social, economic and political parameters in which it must function. Students also gain knowledge and understanding of key areas of international business management. This MSc programme is aimed at students from business backgrounds and also those from journalism/communications backgrounds. For students with a business background, the programme offers the opportunity to gain the understanding necessary to work in a media environment and to anticipate and manage issues as they arise. Journalism/communications graduates are provided with the basis for the acquisition and development of business acumen and to fully appreciate the economic and business context that media outlets operate in. 

About the course

The MSc has three stages The three stages, which accumulate towards the final award, are:

Stage 1 - Semester 1 of the Postgraduate Diploma in International Media Management

Stage 2 - Postgraduate Diploma in International Media Management

Stage 3 - MSc Dissertation in International Media Management

Stage 1 Taught modules:

• Management Accounting and Control
• International Marketing Management
• Globalisation and Corporate Responsibility **
• Media Law and Ethics Sociology of the Media*
• Video Journalism*
• Online Media *
• * Select two electives

Stage 2: PG Diploma in International Media Management Taught modules:

• Strategic Human Resource Management
• International Strategy Business Research Methods**
• Business of Digital Media
• Communications and Audience Theories
• Video Journalism*
• Sports Journalism*
• International Political Economy*
• Online Media*
• Photo Journalism*
• * Select one elective
• ** over two semesters

Stage 3: MSc Dissertation in International Media Management

• MSc Dissertation

MBA Progression Option

On completion of the MSc in International Media Management, students may choose to enrol on the MBA in International Business. The graduates may, normally within a two year period, submit, with mentor supervision, two reports based on experiential learning in the workplace. The successful completion of these reports enables them to replace their MSc qualification with an MBA.

Entry requirements

Academic Achievement

Applicants must normally hold an approved honours degree in a business or journalism/media related discipline or equivalent qualification from an approved tertiary or professional institution. Students with or without relevant business management experience are welcome to apply. English Language Proficiency All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent.

Accreditation of Prior Learning and Prior Experience (APL/APEL):

The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the MSc in International Media Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.