Msc In Digital Marketing

Course details

What is the MSc in Digital Marketing about?

The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing. This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The programme combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research, and practice.

What will I be able to do when I finish the course?

The MSc in Digital Marketing is designed to help you identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help you grow your career opportunities in this dynamic sector.

What follow-on study opportunities are available?

Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

What are the entry requirements?

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours).

• Marketing or a business discipline
• Computer Science
• cognate programmes

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview. Postgraduate Diploma Postgraduate Diploma in Science in Digital Marketing is an Embedded Exit Award.

What subjects will I study?

• Strategic Marketing Management
• Digital Marketing Landscape & Strategy
• Marketing Communications in a Digital Era
• Digital Marketing Technologies
• Design, User Experience & Content Writing
• Data Analytics & Consumer Insights
• Research Methods
• Consultancy Project