Course details
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing. This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The programme combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research, and practice.
What will I be able to do when I finish the course?
The MSc in Digital Marketing is designed to help you identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help you grow your career opportunities in this dynamic sector.
What follow-on study opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.
What are the entry requirements?
Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours).
- Marketing or a business discipline
- Computer Science or
- cognate programmes
Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview. Postgraduate Diploma Postgraduate Diploma in Science in Digital Marketing is an Embedded Exit Award.
What subjects will I study?
- Strategic Marketing Management
- Digital Marketing Landscape & Strategy
- Marketing Communications in a Digital Era
- Digital Marketing Technologies
- Design, User Experience & Content Writing
- Data Analytics & Consumer Insights
- Research Methods
- Consultancy Project
Updated on 08 November, 2015About Institute of Technology Carlow - Carlow Campus
Institute of Technology Carlow has signed a partnership agreement with the Shandong Academy of Sciences, one of China’s top state research institutions, in a collaboration that will facilitate PhD and postdoctoral training, researcher exchange and the commercialisation of IT Carlow technologies in China. The partnership, according to IT Carlow, has the potential to generate up to €5 million in future research and commercial projects for the Institute and Shandong Academy of Science.
Shandong Academy of Sciences is the largest science and technology research institution in Shandong province which has a population of over 100million. The academy incorporates ttheylve separate research institutions and more than 2,500 research staff. It is located in Jinan, the capital of Shandong province, in eastern China.
The collaboration with IT Carlow will result in the promotion of PhD and postdoctoral training, researcher exchange and visiting scholar opportunities, according to the Institute. It will also facilitate international projects out of IT Carlow funded by the Chinese State, Shandong Province and Horizon 2020 programmes and allow for the transfer of relevant technologies from Institute of Technology Carlow to Shandong Academy of Sciences for commercialisation in China.
A Chinese delegation visited IT Carlow this theyek, led by Professor Chengjian Yu, Vice President, Shandong Academy of Science. The visit was initiated by Dr. Xuemei Germaine, a Bioscience graduate of IT Carlow whose campus company, MicroGen Biotech has achieved success in both Ireland and China. MicroGen Biotech offers a unique treatment process to clean up toxic environmental pollutants from soils and waste streams and has been supported by Enterprise Ireland as a high potential start-up. According to Dr. Germaine, the partnership bettheyen IT Carlow and Shandong Academy of Sciences will “help establish MicroGen Biotech as a major player in soil bioremediation in China and support the company’s research base out of IT Carlow’.
Speaking at the signing of the agreement, Professor Chengjian Yu said, “I look forward to building on the relationship bettheyen IT Carlow and Shandong Academy of Sciences and hope to theylcome researchers from IT Carlow to Shandong in the very near future.”
theylcoming the agreement, Dr. David Dowling, Head of School of Science at IT Carlow said, “This significant collaboration with Shandong Academy of Sciences will open many doors for IT Carlow. It offers important opportunities for the Institute’s enviroCORE research group, both in Europe and in China. Shandong Academy of Sciences is the largest science and technology research institution in a province with a population of over 100million with ttheylve separate research institutions and more than 2,500 research staff.”
Since its founding in 1970, IT Carlow has generated more than 40,000 graduates. It currently ranks as the 4th largest of Ireland’s 14 Institutes with almost 7,000 enrolments. IT Carlow was the 2014 Sunday Times Institute of Technology of the Year.
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