Course details

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.

Therefore the programme will assist students to:

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • understand how marketing objectives can be achieved through the use of digital technologies;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies;
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About NUI Galway

With over 17,000 students and more than 2,200 staff, NUI Galway has a distinguished reputation for teaching and research excellence in the fields of arts, social science, and celtic studies; business, public policy and law; engineering and informatics; medicine, nursing and health sciences; and science.

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