Course details
The course provides you with Sales, E-Marketing and Public Relations skills. The lecturers and staff give you individual support throughout the programme to enable you to further develop your skills, gain confidence and to be successful in your chosen career.
LEARNING OUTCOMES
- Apply theory to practice relating to Sales, E-Marketing, PR and Employability Skills
- Identify the key factors in the sales and marketing mix
- Illustrate how customers make purchasing decisions
- Apply techniques to assess and evaluate case studies and ‘real life’ examples in the sales and marketing environment
- Develop a PR strategy
MODULES
- Employability Skills
- IT for Marketing Management
- Marketing
- Public Relations
- Sales & Sales Management
- Work Experience Momentum
REQUIREMENTS
- 18 years of age
- Minimum level of English of 5.5 IELTS
- Competence in English writing equivalent to a pass in Leaving Cert English
- Ideally, learners should have experience in Sales/E-Marketing/Public Relations, should be interested in this area of study and be willing to apply the skills learned to this field of work. The should also have basic IT skills. This experience is desired, but not essential.
Course Location
About Galway Business School
Students who choose GBS are intent on experiencing an active life in Galway. The structure of our degrees emphasises the need for self study and rigorous intellectual skills where an individual student’s opinion matters.
If you are the kind of student who enjoys being challenged - intellectually, socially and personally - then GBS is an institution you should consider for your undergraduate degree programme. The School has circo 20 nationalities of students drawn from all over the world, and from all social, educational and ethnic backgrounds.
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