Course details

The course provides you with Sales, E-Marketing and Public Relations skills. The lecturers and staff give you individual support throughout the programme to enable you to further develop your skills, gain confidence and to be successful in your chosen career.

LEARNING OUTCOMES

  • Apply theory to practice relating to Sales, E-Marketing, PR and Employability Skills
  • Identify the key factors in the sales and marketing mix
  • Illustrate how customers make purchasing decisions
  • Apply techniques to assess and evaluate case studies and ‘real life’ examples in the sales and marketing environment
  • Develop a PR strategy

MODULES

  • Employability Skills
  • IT for Marketing Management
  • Marketing
  • Public Relations
  • Sales & Sales Management
  • Work Experience Momentum

REQUIREMENTS

  • 18 years of age
  • Minimum level of English of 5.5 IELTS
  • Competence in English writing equivalent to a pass in Leaving Cert English
  • Ideally, learners should have experience in Sales/E-Marketing/Public Relations, should be interested in this area of study and be willing to apply the skills learned to this field of work. The should also have basic IT skills. This experience is desired, but not essential.
Updated on 08 November, 2015

About Galway Business School

Students who choose GBS are intent on experiencing an active life in Galway. The structure of our degrees emphasises the need for self study and rigorous intellectual skills where an individual student’s opinion matters.

If you are the kind of student who enjoys being challenged - intellectually, socially and personally - then GBS is an institution you should consider for your undergraduate degree programme. The School has circo 20 nationalities of students drawn from all over the world, and from all social, educational and ethnic backgrounds.

See all Galway Business School courses
Are you from Galway Business School ? Claim your course!
Courses you can instantly connect with... Do an online course on Management, Leadership and Business starting now. See all courses

Is this the right course for you?

Rate this page

Didn't find what you were looking for ?

or