Course details
In this course, participants will be furnished with Visual Merchandising awareness and skills. As a Visual Merchandiser, your main goal will be to inspire customers: You are also an important salesperson - you have an important role in optimizing the display and therefore the sales of any shop you work in.
TARGET PARTICIPANTS:
Visual Merchandisers, Sales Managers, Store Owners, Executive s or anyone wishes to begin a career in the visual merchandising sector.
COURSE OBJECTIVES:
On completion of this course, you will:
- Explain the importance of merchandise presentation in the retail business.
- Demonstrate the importance of visual merchandising as a conveyor of store image.
- Understand the basic elements of merchandising
- Understand the role of merchandisers.
- Achieving effective visual impact
COURSE CONTENTS:
- Introduction to merchandising
- What is merchandising involved with?
- Retail marketing and merchandising
- Store standards
- The elements of merchandising
- Marketing communication
- Tools of promotion & merchandising
- Setting objectives
- The media
About Al Mashreq Training
Al Mashreq Training is a professional private training provider that offers top-notch quality training and consultancy services in diversified areas. Established in 2000, Al Mashreq Training’s vision is to become an internationally recognized training provider that offers the highest quality training in the region. Al Mashreq Training pioneered training provision for Occupational Health and Safety!
Al Mashreq Training concentrates on providing high quality training on the areas of Health & Safety, Business Management, English Language and Information & Communication Technology. As a result, Al Mashreq Training acquired accreditation from the most sought after UK Awarding bodies namely: National Examination Board on Occupational Health and safety (NEBOSH), Institution of Occupational Safety and Health (IOSH) and The Chartered Institute of Environmental Health (CIEH), International Computer Driving Licence (ICDL), Health & Safety Institute (Medic), London Chamber of Commerce and Industry – Education Development International (LCCI - EDI) & the Chartered Institute of Marketing (CIM). In 2006, Al Mashreq Training signed an agreement with the world largest safety organization (The US National Safety Council – NSC) to be the main agent in Bahrain for the NSC.
The Quality Assurance Agency (QAA) in Bahrain regularly assesses all educational establishments in the country, evaluating all aspects of the teaching and administration of the schools and colleges. In 2012, Al Mashreq Training was one of the very few educational establishments awarded the highest assessment of Outstanding by the QAA.
Over the past twelve years since Al Mashreq Training was established, it has successfully trained many people in a variety of qualifications. Many of these students have been aided by Bahrain Labtheir Fund (Tamkeen). The purpose of this project is to enable Bahrainis to obtain the necessary training to help develop the human restheirce needs of the country. Al Mashreq Training has been instrumental in addressing these needs and has provided ctheirses for more than 10,000 students to help them progress in their chosen careers.
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