- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
This course focuses on building and maintaining positive relationships with the media. Learn to craft press releases, manage press conferences, and engage with journalists to shape your organisations public narrative.
Course Outcomes:
Appreciate how media works and benefit from effective media relations
Identify story types and how they should be pitched to editors
Gauge the importance of stories and how the media will assess them
Plan a successful press conference and give winning interviews
Use interactive; social and digital media
Who Should Attend:
Corporate and government spokespersons
Public Relations and Media Relations Managers
Marketing and Communications Managers
Owners and directors of PR consultancies
CEOs, Directors and Staff who undertake media interviews
Course Topics:
How to Establish Successful Media Relations
Understanding the difference between media relations and public relations
Establishing managing and maintaining relationships with target media
Appreciating news values and analysing reporters stories
Who is who in the news structure; reporters editors desk journalists and others
Importance of maintaining lists and data on target journalists
Pitching Stories Successfully
Identifying reporters beats and understanding their importance
How to pitch your stories to key journalists
Recognising news deadlines and observing them
Planning setting out and writing successful press releases
Understanding how and where reporters get their news material
Identifying the Importance of Stories
Deciding whether a story is for all media or specific news outlets
Gauging how important a story might be to media
Gaining a reputation as a dependable source of information for reporters
Following up your story with reporters
Developing and utilising tip sheets
Press Conferences and Interviews
Planning preparing implementing and following up a press conference
The difference between a press briefing and press conference
Preparing for an interview and understanding the reason for it
Adopting television skills for before during and after an interview
Pitfalls and how to avoid no comment and off the record
Techniques for Digital and Social Media
24hr news requirements
Use of online media
Auditing and monitoring social media
Utilising citizen reporting
Differences in approach to traditional and interactive media
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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