Without knowing the value of engaging in social media, it is extremely difficult to make the case for investing time and money into social media.
Like PR and communications, some aspects of social media can be difficult to measure. The primary challenge, though, lies in creating a strategy and a framework that enables you to align the results of your activities with your goals.
There are lots of questions to answer along the way:
- How should we define ROI?
- Which metrics matter the most?
- What do reach and awareness mean?
- Who are our 'influencers' and how can we measure influence?
- Which tools and platforms do we need?
- What skills do we need?
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC. See all Informa Middle East courses