MBA Media Management

Course details

ASOC offers MBA Media Management programme. The duration of the programme is two years divided into two semesters. The programme provides detailed knowledge of the related field.

List of subjects:

Semester I

• Understanding Mass Communication
• Marketing Management
• Introduction to Media, Culture, & Society
• Information Technology & Business Application
• Economic Analysis
• Accounting for Management
• Introduction to Media Business-I
• Business Communication - I
• Behavioural Science - I
• Foreign Language-I: French, German, Spanish, Japanese, Chinese

Semester II

• Quantitative Techniques
• Human Resources Management & Organizational Behaviour
• Media Business Laws
• Principles of Management
• Research Methodology
• Financial Management
• Introduction to Media Business-II
• Business Communication - II
• Behavioural Science - II
• Foreign Language-II: French, German, Spanish, Japanese, Chinese

Semester III

• Entrepreneurship & New Venture
• Business Communication - III
• Behavioural Science - III
• Foreign Language-III: French, German, Spanish, Japanese, Chinese
• Summer Internship (Evaluation)
• ELECTIVE COURSES (Choose total 5 courses (15 credit units) from Stream I, II, & III. Choose minimum 1 course from stream I, II, and III). Electives chosen in Semester 3 will also be pursued in Semester 4

STREAM - I

• Print Industry -I
• Publishing Industry -I

STREAM - II

• Broadcast Industry- I
• Film & Music Industry- I
• New Media Industry - I

STREAM - III

• Advertising Concepts & Principles - I
• Public Relations & Corporate Communication - I
• Event Management-I

Semester IV

• Strategic Quality Management
• Business Communication - IV
• Behavioural Science - IV
• Foreign Language-IV: French, German, Spanish, Japanese, Chinese
• ELECTIVE COURSES (Choose total 5 courses (15 credit units) from Stream I, II, & III. Choose minimum 1 course from stream I, II, and III. Students are advised to take same electives as chosen in Semester 3)

STREAM - I

• Print Industry -II
• Publishing Industry -II

STREAM - II

• Broadcast Industry- II
• Film & Music Industry- II
• New Media Industry - II

STREAM - III

• Advertising Concepts & Principles - II
• Public Relations & Corporate Communication - II
• Event Management-II