Course details
Course Overview
One of the most popular concentration areas, the marketing curriculum incorporates academic specialty areas related to buyer behavior, technology, B2B strategy, data mining, product design and development, as well as the fundamental coursework in marketing management. Our graduates are highly sought after for marketing positions at consumer packaged goods, technology, health care/pharmaceutical, retail and start-up companies. More than 90 percent of MBAs pursuing marketing careers work in product management, brand management and marketing leadership development programs.
Updated on 08 November, 2015About Carnegie Mellon
Carnegie Mellon University (CMU) is a global research university with more than 12,000 students, 95,000 alumni, and 5,000 faculty and staff.CMU has been a birthplace of innovation since its founding in 1900.Today, we are a global leader bringing groundbreaking ideas to market and creating successful startup businesses.
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