Course details
As part of the MBA with specialised modules in Marketing Management at UE, you will deepen your understanding of the legal and policy frameworks that can have a significant impact on marketing decisions.
You will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations. Today's business environment also requires a deep understanding of digital marketing. In the course of your studies, you will have an in-depth look at the latest digital marketing tools, methods and strategies. You will be empowered to effectively use the digital space to reach target audiences and maximise the success of marketing campaigns.
The MBA in Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you not only gain theoretical knowledge but also develop the practical skills that are required in the real business world.
FEES:
51,800 AED (first year)
COURSE DURATION:
3 Semester ( years)
Eligibility / Requirements
To apply, ensure you have the following documents:Completed Application FormEducational QualificationsSubmit a copy of your high school diploma and transcript or an undergraduate/postgraduate degree (Bachelor’s, MBA, or Master’s) officially translated into English or German.Work Experience (for MBA Applicants)Provide evidence of at least one year of work experience after obtaining your qualifying degree.Proof of Language ProficiencyInclude an English language certificate meeting one of the following criteria:TOEFL iBT: Minimum score of 72TOEFL ITP (paper-based): Minimum score of 543Pearson Test of English (Academic): Minimum score of 59Pearson Test of English (General): Level 1Cambridge English Advanced and Proficiency: Overall score of 160Cambridge Exam First (FCE)TOEIC: Minimum scores of 785 in Listening/Reading, 160 in Speaking, and 150 in WritingEF SET (50-minute Test): Score of 51 (for students with a Medium of Instruction letter)Duolingo: Minimum score of 95Curriculum Vitae (CV)Include a detailed CV that demonstrates at least one year of professional experience following the completion of your qualifying university degree.Copy of PassportA scanned copy of your valid passport.Motivation LetterWrite a minimum 500-word motivation letter detailing your reasons for applying, your career goals, and how the program will help you achieve them.
Job roles this course is suitable for:
Marketing Manager , Brand Manager , Digital Marketing ManagerAbout University of Europe for Applied Sciences
The First German Degree in the UAE
At UE Dubai, we’re breaking new ground as the first German university in the UAE.
Dubai is an extraordinary city, pulsating with life, innovation, and opportunity. A dream destination for students who aspire to global success, Dubai provides the ultimate backdrop for students to live and learn. From its dynamic culture to its limitless possibilities, Dubai promises to exceed your wildest aspirations.
Experience the best of both worlds by gaining a top-quality German education while studying in the heart of one of the fastest-growing cities in the world. Our programmes in tech and business will prepare you for the most in-demand jobs in the city. With licensing from the Knowledge and Human Development Authority (KHDA), and accreditation from Germany (Brandenburg), you’ll receive the highest quality of education that’s recognized worldwide.
Education made in Germany
Our programmes combine Tech, Business and Design, a thrilling combination that will be key for future developments, all of which will enable you to success in Dubai's job market.
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