Course details
Course Overview
The Marketing concentration of Benedictine University's online MBA will give you the tools to develop an effective, comprehensive marketing strategy for each stage of a product or service's life cycle. You'll gain knowledge in the most recent changes in consumer behavior studies, the impact and application of technology in market research and strategies and the importance of acquiring a global perspective in all aspects of marketing. With this training, you'll be positioned to lead your company or organization to a greater presence and profitability in the marketplace.
Updated on 08 November, 2015About Benedictine University
Founded in 1887, Benedictine University is dedicated to the education of undergraduate and graduate students from diverse ethnic, racial and religious backgrounds. As an academic community committed to liberal arts and professional education distinguished and guided by our Roman Catholic tradition and Benedictine heritage, we prepare our students for a lifetime as active, informed and responsible citizens and leaders in the world community.
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