MBA - Marketing

Course details

Course Overview

Individuals looking to develop their skills across a broad range of marketing and management subjects, including resourcing and talent management, strategic marketing management, integrated marketing communications and marketing in a global age.

The MBA (Marketing) will significantly enhance students ability to deliver and develop brand strategy, lead brand communications and identify the research requirements needed to achieve a clear understanding of the market environment. The programme will provide with strong knowledge of the marketing development process including strategy formulation, consumer insights, creative evaluation, media and production. It will also focus on ones analytical and communication skills, ensuring they can articulate complex information in meaningful ways to a wide variety of audiences.

Example modules/topics covered 

• Marketing Principles and Practices
• Marketing Strategy and Management
• Leadership, Management and Development
• Management: Principles and Practices

Target Audience 

Working professionals who have a Bachelors degree in a relevant or appropriate subject, as well as at least 2-3 years of relevant professional work experience.
If one do not possess an undergraduate degree at all, they will need to have at least five years of relevant managerial experience

Associated career paths and benefits 

Individuals who are looking to enhance their professional career, online study is one of the most cost-effective, convenient and flexible ways to get an MBA regardless of geographical location, work or personal commitments.
The University of Leicester is dedicated to improving employability amongst their graduates. Their online courses give one the opportunity to improve your career prospects and earning potential with a mix of key skills that are directly transferrable to the workplace.

Unique features of the course

Unlike a traditional university environment, the University of Essex degree courses utilise a Virtual Learning Environment. The system is designed to track and manage the learning process in real-time and provides students with immediate access to ones learning materials wherever they are.
This learning platform allows both students and tutors to actively take part in real-time conversations and students can listen to, and view, live lectures and seminars over the internet. Studying is carried out entirely online and the programme of study can fit around their work and personal commitments.
Students are supported throughout their MBA course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and their tutor.

Entry requirements

• All MBA applications will be considered on their individual merits and assessed by the academic team, taking into account professional status and work experience as well as academic achievements.
• Applicants normally have a Bachelors degree in a relevant or appropriate subject, or the equivalent from an internationally recognised institution, as well as at least three years of relevant professional work experience.
• If students do not possess an undergraduate degree at all, they will need to have at least five years of relevant managerial experience.
• If English is not individual's first language, then they require IELTS 6.5 or equivalent.