MBA Business Level Marketing

Course details

The business level marketing course is designed to provide you with the necessary skills and knowledge, to manage the marketing function within any business.

Working through the 'Marketing Management Process', you will work through a proven process, to effectively manage marketing.

Ideally you will complete at least one course lecture per day, meaning you will complete the whole course over the period of 55 days.

As mentioned the course follows the marketing management process, and is split up into 5 distinct areas.

1. Integrating marketing plans with company strategies
2. Market opportunity analysis
3. Marketing programme components (4 P's of marketing)
4. Strategic marketing programmes for selected situations
5. Implementation and control

The course is ideal for any business professional, entrepreneur, or marketer looking to improve their business and marketing skills.