Course Overview

By attending this course, students will acquire the necessary tools to comprehend the multiple dimensions of Marketing, Management, Communication and Media issues and thrash out the most effective solutions. Mastering the concepts and techniques relevant to Marketing, Management, Communication and Media and simultaneously gaining extensive knowledge of strategies best suited for both traditional and emerging media, students expand their career opportunities in diverse fields across the world.

Paris-Sorbonne University Abu Dhabi is an Emirati university that benefits from the 760 years of experience of the prestigious Sorbonne, with a state-of-the-art campus located on Al-Reem Island that combines comfort with the efficiency of new technologies. The methodology, education and degrees are French and issued by Paris-Sorbonne in the field of humanities; by Paris-Descartes for law, management and economics; and by Université Pierre et Marie Curie (UPMC) in the sciences.

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