Course details
Retail awareness is an essentail prerequistie for ANY and EVERY retail manager. The not only have to understand the market within which they operate, they have to develop mastery of that market. All retailers must become experts in their market and how to connect, as a retailer, with that market. Mastering the Retail Market is designed to assist retailers to identify and seize the opportunities that present themselves within the current retail environment, so as to build, develop and expand their rtail presence within that marketplace.
COURSE CONTENT
The Context for Retail
- Examining the current retail; landscape and how to effectively operate within it
Winning Retail Strategies
- Identifying your relative strengths as a retailer and leveraging those strengths in an intentional manner
Financial Management
- Knowing how to identify leverage and deliver exceptional value to your target customers
Brand Management
- Managing the mix of brands within your business to maximise the value of your brand
Supplier Management
- Dealing with the supplier life cycle. Identifying new, managing existing and exiting the obsolete suppliers in your retail domain
Product Management
- Being able to identify the products and presentation to ensure your business keeps growing its market share
WHO SHOULD ATTEND
This course is for store and department managers, buyers, planners and trainee managers. It is suitable for those who desire to understand the context within which retailers operate.
Updated on 08 November, 2015Course Location
About The Retail Academy Of Singapore
The science and arts of retailing as a business have advanced over the years. Changing customer preferences, business innovations, globalisation, information technology and now, raising productivity, have pushed the boundaries of retail management. To develop leadership capabilities, retail executives have to learn more and faster than before. A formal grounding in retail management is essential for any retail executive; and, continuous professional development is a must for the contemporary retail manager as well as the business owner. A key focus of the Retail Academy is to develop leaders at middle and senior levels of the retail organisation. In a highly competitive global marketplace, retailers need leaders with higher education, deeper insights of the business and wider accessibility to networks.
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