Course details
This masterclass is designed to introduce TV industry professionals to the world of Transmedia programming and Transmedia campaigns, alongside an introduction to the technology and innovations that enable this new industry.
Participants will get to learn:
General introduction to Transmedia
- What is Transmedia?
- How is this type of content made?
- Best Practices
Case studies from around the world
Technology and innovation:
- Mobiles, tablets, devices in general
- New technologies of 2014
In this group workshop, participants will also get an opportunity to experience creation of Transmedia content or campaigns, guided by the trainer with pointers and global experience.
LEARNING OUTCOMES
- Familiarity with existing tools for authoring and creating of Transmedia experiences for existing and new programming
- Familiarity with worldwide trends and case studies
- In-depth understanding of monetization opportunities of Transmedia
- Concrete ideas for specific media titles
WHO SHOULD ATTEND
Media Professionals
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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