Course details
Radio in Singapore has come a long way since it began broadcasting in 1936. This enduring medium has served a wide range of genres from current affairs to contemporary music, and over the years grown with the advances in technology – crossing from analogue to digital domains. However, with today’s easy access to information and music, audiences are increasingly discerning, and radio stations are faced with the uphill task of engaging and retaining listenership.
This exclusive masterclass focuses on the business of radio, while providing valuable insights to radio leadership in the multi-platform age. Participants will learn to appreciate the role of a Radio Programme Director, understand their audience, develop a breakfast show, derive competitive advantage and acquire branding and marketing ideas. Throughout this masterclass, there will be several practical exercises and case studies to give the participants a sense of actual scenarios when managing a radio programme.
LEARNING OUTCOMES
- Acquire a foundation in the business of Radio and the role of a Programme Director
- Understand radio audience, surveys and analysis
- Differentiate between radio formats: Music and Talk
- Develop a prime-time Breakfast Show
- Obtain tips and tricks for quarter hour maintenance
- Brand management for a radio station
- Meet programming and sales objectives
- Learn about public relations and social media engagement
- Gain insights to radio leadership in the multi-platform age
- Derive competitive advantage and conduct music research
WHO SHOULD ATTEND
Radio Programme Directors, Music Directors, Producers, Station Managers
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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