Course details
Big data and customer-centric lean business models are not just drivers of the tech startup scene. Media productions have evolved to sophisticated and complex cross-platform experiences that involved a large number of new creation elements. Especially in Singapore, audience-centric, data driven decision-making is becoming paramount for the entertainment industry, including narrative concepts as well as content monetization.
Today, media producers need to have a perse and interdisciplinary skillset in order to cope with a tech savvy audience that is constantly looking for innovative content.
This advanced masterclass is designed for experienced TV practitioners and media producers who want to explore new ways of storytelling and augment their transmedia profile.
LEARNING OUTCOMES
- An understanding of media planning for projects across different platforms and formats
- Audience building and activation strategies
- Creative solution finding for merging storytelling with technology, digital marketing and audience profiling analytics
- An understanding of big data for TV based transmedia projects and how it can influence programming as well as content ideation decisions
WHO SHOULD ATTEND
Experienced media industry professionals with a background in TV production who have gone through an entry level transmedia class before or have been producing productions with transmedia elements.
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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