- Location: 12 Clanwilliam Square, Grand Canal Quay, Dublin 2, Ireland
- Duration: TBA
Course details
Advertising effectiveness is at the heart of why marketing and agencies exist and a key priority for Irish clients according to the IAPI Client Census 2013.
However, actually demonstrating effectiveness can be at best a ‘necessary evil’ and at worst a painful, isolating, last minute scramble for awards.
Who it is for?
- Strategic Planners, Account Directors, Media Planners - committed to sharpening their effectiveness skills, & applying them to build on-going client trust and value.
- Agencies prepared to invest in improving competence in critical thinking, rigour, measurement and building an effectiveness culture.
How does it work?
- Three key elements in effectiveness: the case, the argument and the story.
- Tailored around skills needed and individual ‘live’ client cases. Advice on setting benchmarks, evaluating campaigns
- Participant homework: deconstructing best-practice cases from IPA Effectiveness Awrads
- One-to-one final clinic with each person on client case and next steps.
About Institute of Advertising Practitioners in Ireland
IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. they members include all the full service creative ad agencies, media agencies and digital specialists. they give advertising a voice.
What they do
- they are the public voice for they industry.
- they develop talent and skills
- they uphold standards of professionalism that deliver value for members, consumers and business.
they work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events.
IAPI is driven by its members. The board is elected by the members. Members decide the priorities and drive they agenda. The staff listen and respond to members concerns.
Thank you for trusting us to be ythey collective voice.
You can find out all about what they achieved in 2013 from they annual review below.
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