American University in the Emirates (AUE) Master of Sports Management (MSM) American University in the Emirates (AUE)

The MSM program enables graduates to foster innovation, effectively collaborate, and assume leadership roles within diverse Sports organizations. It is designed for students, business people, sports professionals, and others interested in moving ahead in their careers, or moving into new professions, or starting and managing their own Sports Clubs. Since some classes are offered in the evenings and weekends, the program is becoming ideal for those who travel, juggle job with home responsibilities, or have difficulty leaving work to attend classes.

The proposed MSM program is flexible enough to accommodate both full-time and part-time students who have various interests. Through elective courses students are able to steer the curriculum to reflect their own directions. MSM candidates interested in pursuing full-time program can complete the degree in 12 months by taking four courses (12 credit hours) per semester. MSM classes are offered during the evening hours and weekends. Those interested in part time study can complete the degree requirements within three years by attending, at least two courses per semester.

Target Audience

The program targets for individuals who want to advance their career and become future;

Master of Sports Management is a post-graduate program offered to prepare students for careers as administrators and managers in athletic and sport clubs. Also, the program prepares them for advanced level management positions in professional athletic organizations. 

How will I benefit from taking this course/what career paths will be open to me?

The program aims;

AUE as a pioneer in the field (in this region), the program offers a wide range of activities to professionalize the program to meet the current and future demand for the professional managers and administrators in this area

Entry requirements:

  • Bachelor Degree recognized by MOHESR and AUE
  • English Proficiency Certificate (Students without IELTS / TOEFL qualifications may sit for IELTS / TOEFL test at AUE)

The American University in the Emirates – AUE as we are affectionately known – is one of the most rapidly growing universities in the United Arab Emirates. Why do so many students want to study here? This is partly because AUE offers an American curriculum, with a General Education undergraduate core, taught by highly regarded faculty members, who seek to engage our students in excellent learning experiences, as well as enthusiastic alumni recommendations.

AUE faculty members collectively value our hard-earned reputation for high quality in teaching, learning and related research, and seek to promote intercultural understanding and respect. Accordingly, AUE blends a commitment to serve the society and economy of the nation and region with its American identity. Beyond the curriculum, what is American about AUE?

This US identity is also based upon the use of English as the medium of instruction and management, active linkages with US university partners that enrich our academic provision, gender co-education with respect for local culture, the recruitment of faculty and staff with extended experience in the US higher education system, and a vibrant commitment to diversity, as well as academic freedom and responsibility.
AUE offers students excellent undergraduate, graduate and professional programs that encourage you to become proactive, reflective and critical thinkers and researchers. AUE students learn to become part of a fully-engaged community, whose members embrace their own culture, while also understanding other cultures and perspectives, in a spirit of humane tolerance.

The American University in the Emirates welcomes new faculty and staff who are attracted by our vision and mission to consider an application to join us, in order to further develop our dynamic, expanding University. We hope that you will wish to learn much more about our AUE in the web pages ahead, and will be glad to answer any related questions that you might have.

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