Master of Science (MSc) in Marketing

Course details

The MSc in Marketing has been purposely designed to meet the needs of recently qualified business (with marketing) or marketing graduates. The MSc in Marketing is taught by a combination of experienced academic staff and senior industry practitioners, giving you a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations. As potential managers, students will secure valuable skills in being a team player, motivating and managing others, communicating effectively and cultivating excellent interpersonal and creative skills.

The Digital Media stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in any business which requires an applied knowledge of digital marketing principles, strategic digital planning & management, web marketing,emerging digital media and the ability to create applicable solutions to every day marketing challenges.

The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

Key features include:

• The MSc in Marketing will further develop the students’ knowledge and critical understanding of contemporary marketing theory and practice
• The programme will encourage students to apply a comprehensive range of analytical skills and critical thinking through the analysis of industry best practice
• Expose students to the current theories of entrepreneurship and innovation
• Research skills necessary for students to successfully undertake dissertation project
• The MSc in Marketing (Digital Media Stream) is designed to produce graduates capable of making a difference in the marketing and digital media arena. It incorporates the latest academic and industry thinking to ensure that it is leading edge in all respects
• The programme will fast-track students' understanding in the industry and in gaining the skills needed to secure exciting marketing roles with leading brands and agencies around the world

Who is the Programme aimed at?

The MSc in Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. In today’s maturing and competitive marketing landscape, this MSc in Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.

Entry Requirements

The minimum entry requirements for the MSc in Marketing and associated stream are:

• A minimum Second Class Honours Degree (2.2) in a Level 8 Business degree from a recognised third level institution or
• An equivalent professional qualification such as ACCA or CIMA
• If an Individuals holds a nonâ€business Level 8 degree but has three years marketing experience, they may also be considered
• For applicants whose first language is not English, the minimum english language requirement for entry to the programme is IELTS score 6.5 (or equivalent).

Programme Content

The MSc in Marketing has the following content at stages 1 & 2.

Stage 1

• Strategic Marketing Management
• The Changing Consumer
• Personal & Professional Development
• Research Methods 1
• Research Methods 2
• Integrated Marketing Communications in a Digital Age

Electives (Choose 2)

• Strategic Selling/Global marketing
• Marketing Innovations
• Developing Digital Media
• Web Marketing Practice

Stage 2

MSc Award

• Dissertation

The MSc in Marketing (Digital Media Stream) has the following content at stages 1 & 2.

Stage 1

• Strategic Marketing Management
• The Changing Consumer
• Personal & Professional Development
• Research Methods 1
• Research Methods 2
• Integrated Marketing Communications in a Digital Age
• Developing Digital Media
• Web Marketing Practice

Stage 2

MSc Award

• Dissertation

Assessment Methods

Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners.